CertificationAnswers

Which AdWords feature is compatible with Conversion Optimizer?

 

 

• A) Separate Display Network bids
• B) Advanced Ad Scheduling
• C) Enhanced CPC
• D) Ad Extensions

An advertiser runs a report at the Campaign level and includes invalid clicks statistics. The report indicates that 20% of clicks received during the selected time period were invalid. This means that the invalid clicks were:

 

 

• A) filtered out of the account before they accrued cost.
• B) charged to the account.
• C) removed as a result of a proactive investigation.
• D) credited to the account.

An advertiser selling antibacterial toothbrushes

 

An advertiser selling anti-bacterial toothbrushes wants to invest in their brand with a set marketing budget. They want another campaign that maximizes profit as long as ROI is positive. Which account structure achieves both goals?

 

 

• A) Run everything in a single campaign, allocating the set marketing budget to it.
• B) Automated everything in a single campaign with Branding and ROI optimizer.
• C) Allocate the set marketing budget across dedicated branding campaigns. Create a separate campaign that can extend its daily budget after profitability is achieved.
• D) Divide the marketing budget between Search and Display and run two separate campaigns.

You are CEO of a small e-commerce shop and your team is debating AdWords performance metrics to maximize profit. Budget is unlimited as long as ROI is positive. Whose recommendations most effectively position you for maximum profit?

 

 

• A) Lou: “We get a CPA of $15 on our e-mail campaign. Lets meet or beat that benchmark across all marketing platforms.”

 

• B) Joe: “An MBA class once suggested ad-spend should always be 9% of revenue. Lets use that as our target ROI.”

 

• C) Jane: “A $15 CPA is okay, but if we could get it down to $10, that would give us more profit-per-customer.”

 

• D) Pete: “Let’s start by verifying our campaign is profitable, then test different CPA targets to find which maximizes total profit.”

 

Intergalactic Teleportation Inc uses AdWords to generate leads for their sales team. Leads are tracked by Conversion Tracking via a Contact Sales form. The sales team converts 10% of leads into deals. For each deal an additional 15% of business is gained from word-of-mouth. Which formula best describes value-per-conversion?

 

 

• A) (Average deal value) * (10%) / (115%)
• B) (Average deal value) * (0.15)
• C) (Average deal value) * (10%) * (115%)
• D) (Average deal value) * (10%) * (15%)

An advertiser implements Conversion Optimizer and notices campaigns are receiving fewer conversions than before the tool was implemented. Which action should the advertiser take to increase the number of conversions received?

 

 

• A) Set campaign budget to a 30-day cycle.
• B) Increase the maximum cost-per-acquisition (CPA) bid
• C) Opt out of the Google Display Network.
• D) Narrow location targeting settings.