CertificationAnswers

AdWords Campaign Experiments allow you to…

 

 

• A) Test changes to your account for a portion of the auctions that your ads participate in.
• B) Automated different images and text on your site to understand what converts most effectively.
• C) Receive written feedback from users based on their experience on your site.
• D) Request a formal analysis from Googles Campaign Experiments team that isolates the effect of online advertisements of offline purchases.

If multiple individuals are making changes to the same AdWords account, when they open that account in AdWords Editor, they should:

 

 

• A) download recent changes.
• B) re-enter all changes made by each account manager
• C) disapprove any new proposals that appear.
• D) refresh the account in AdWords.

Where on an e-commerce website should an advertiser install the AdWords conversion tracking code?

 

 

• A) Shopping cart header
• B) Confirmation page after a purchase
• C) Website homepage
• D) Landing page of an ad

 

Explanation: To use conversion tracking, you’ll need to put a small snippet of HTML and JavaScript code on the page that customers see after they’ve completed a valuable action on your site. For example, you could add the code to your purchase confirmation page, which is the page people see after they’ve made a purchase.

You can read more here: https://support.google.com/adwords/answer/1722054?hl=en

If the query “Seattle plumbers” is entered into Google, Google will use the location term that is part of the query to show ads:

 

 

• A) that have included “Seattle” as an exact match in keyword lists.
• B) targeted to areas surrounding the city of Seattle.
• C) targeted to Seattle, regardless of the user’s location as long as they are in the US.
• D) to that user based on IP (Internet Protocol) address.

 

Explanation: Advanced location targeting options allow you to reach:

• People in, searching for, or viewing pages about your targeted location (default)
• People in your targeted location
• People searching for or viewing pages about your targeted location

You can read more here: https://support.google.com/partners/answer/1722038?hl=en

Which is the next stage of detection in an AdWords account, if Google’s automatic filtering system does not successfully remove all potentially invalid clicks?

 

 

• A) Advertiser reports suspicious activity in the account
• B) Alert from the AdSense team about publisher suspension
• C) Third-party analysis of advertisers web server logs data
• D) Proactive offline analysis by the Google Ad Traffic Quality Team

 

Explanation: Undoubtedly, some portion of the invalid click activity is not detected by Google’s proactive systems and processes. However, Google is able to effectively minimize that proportion through its proactive monitoring of both advertiser and publisher networks. Google’s belief in the quality of the sites in its network and the accuracy of its automated filtering is supported by the reactive investigations Google undertake on behalf of advertisers who contact with concerns.

You can read more here: http://www.google.co.in/ads/adtrafficquality/invalid-click-protection.html

Jane’s e-commerce site sells a wide variety of bicycle equipment. She wants to estimate her profit-per-conversion for each ad group to get a sense of which ad groups are immediately profitable in the short term. Which formula best estimates Jane’s profit-per-conversion before advertising expenses?

 

 

• A) (Avg Revenue per Order) * (Profit Margin)
• B) (Total Profit)/(Total Revenue)
• C) (Avg Profit per Order) * (Conversion Rate)
• D) (Avg CPC) * (Conversion Rate)