Certification Answers

We help you to pass your exams

EN FR ES DE IT PT RU PL NL TR JA

CertificationAnswers

In order to achieve the best performance possible from text ads, which is a best practice that should be followed?

By

In order to achieve the best performance possible from text ads, which is a best practice that should be followed?

 

 

  • Use at least five keywords from the ad group directly in the ad text.
  • Use account statistics and reports to monitor ad performance.
  • Include words like “find” and “searchA” in the ad text.
  • Include no more than one ad text per ad group.

On which tab can advertisers see credits for invalid clicks within their AdWords accounts?

By

On which tab can advertisers see credits for invalid clicks within their AdWords accounts?

 

 

  • A) Opportunities
  • B) Billing
  • C) My account
  • D) Campaigns

 

Explanation: If we find invalid clicks that have somehow escaped our automated detection in the past two months, we’ll give you credit for these clicks. To view these credits for invalid clicks, click the Billing tab. Any invalid click credits you’ve received will be labeled “Invalid activity” on the transaction history page and will be credited to you.

You can read more here: https://support.google.com/adwords/answer/2549113

Viewable cost-per-thousand impressions (vCPM):

By

Viewable cost-per-thousand impressions (vCPM):

 

 

  • A) lets you pay only for impressions that become viewable
  • B) counts an ad as “viewable” when 75% of it is visible on the screen for 5 seconds or more
  • C) applies to all ads that appear in Google Search and on the Display Network
  • D) lets you bid based on AdWords’ projected views of your ad

In order to use Conversion Optimizer, an advertiser must:

By

In order to use Conversion Optimizer, an advertiser must:

 

 

  • A) be opted in to the Search Network
  • B) have a certain number of conversions in the previous 30 days
  • C) be opted in to the Search Network and YouTube
  • D) be using viewable cost-per-thousand impressions (vCPM) bidding, with a certain number of viewable impressions in the previous 30 days

What is a benefit of using the Ad gallery to create an image ad?

By

What is a benefit of using the Ad gallery to create an image ad?

 

 

  • A) An ability to choose from pre-existing design templates.
  • B) An ability to extend a display campaign’s reach to Google search partners.
  • C) An ability to automatically adjust image content based on campaign performance.
  • D) An ability to automatically create image ads from existing ad text.

An advertiser is running a placement-targeted campaign on YouTube, and is consistently reaching the campaign’s daily budget. The advertiser is also receiving conversions at the expected cost-per-conversion. Based on this information, the advertiser should:

By

An advertiser is running a placement-targeted campaign on YouTube, and is consistently reaching the campaign’s daily budget. The advertiser is also receiving conversions at the expected cost-per-conversion. Based on this information, the advertiser should:

 

 

  • A) increase the campaign’s budget.
  • B) select a specific demographic targeting group.
  • C) decrease the campaign’s budget.
  • D) decrease the cost-per-click (CPC) bid.