CertificationAnswers

On Schedule Indicator (OSI) is:

 

 

• A) the percent likelihood the campaign will deliver all impressions booked.
• B) the predicted time when the campaign will deliver all clicks.
• C) the percent likelihood the campaign will deliver all clicks booked.
• D) the predicted time when the campaign will deliver all impressions.

A direct response advertiser is primarily interested in generating conversions from a Display campaign. To get a potentially better return on investment, this advertiser should use:

 

 

• A) cost-per-day (CPD) bidding
• B) viewable cost-per-thousand impressions (vCPM) bidding
• C) Conversion Optimizer
• D) cost-per-click (CPC) bidding

True or False: Auction bidding isn’t a concern for advertisers using reservations because these placements are available at a fixed price.

 

 

• False
• True

What is a best practice for building ads with the Ad gallery?

 

 

• A) Add a visible display URL.
• B) Use multiple, small images.
• C) Use the same template for all ads.
• D) Create a text-heavy ad.

Ads on YouTube are bought and sold on an auction basis as well as on a reservation basis at:

 

• a fixed rate for all placements.

 

• a rate that varies weekly depending on popularity.

 

• a fixed rate that varies by placement and country.

 

• discounted rates for strategic partners.

 

In order to use Conversion Optimizer, an advertiser must:

 

 

• A) must be opted in Google Search
• B) be using CPC bidding
• C) must be opted into YouTube
• D) be using CPM bidding