True or False: When an advertiser edits an ad extension, all the performance statistics are lost.
- A) True
- B) False
What is the best definition of Google display advertising?
What is the best definition of Google display advertising?
Non-text ads that use images, Flash, video or other technologies, and appear alongside Display Network sites or search results on the Google homepage.
Image ads that appear on the Google Display Network.
Non-text ads that use images, Flash, video or other technologies, and appear alongside publisher content.
Image ads that appear on Display Network pages or search results.
In terms of number of queries, YouTube is the:
In terms of number of queries, YouTube is the:
- A) 3rd largest search engine on the web.
- B) 10th largest search engine on the web.
- C) 2nd largest search engine on the web.
- D) 5th largest search engine on the web.
True or False: An advertiser can use AdWords to target the YouTube homepage on mobile devices.
True or False: An advertiser can use AdWords to target the YouTube homepage on mobile devices.
- A) True
- B) False
Advertisers might choose to advertise on YouTube if their goal is to:
Advertisers might choose to advertise on YouTube if their goal is to:
- A) select a specific demographic targeting method using sound and motion.
- B) reach mobile customers looking for a nearby product or service.
- C) drive sales to their online store.
- D) reach customers looking for products or services using search.
Which feature could help advertisers determine if the clicks they are receiving on the Display Network are valuable?
Which feature could help advertisers determine if the clicks they are receiving on the Display Network are valuable?
- A) Conversion tracking
- B) Display Planner
- C) Keyword diagnosis
- D) IP exclusion setting
Which feature could help advertisers determine if the clicks they are receiving on the Google Display Network are valuable
Explanation:
Conversion tracking is a free tool that shows you what happens after a customer clicks on your ads — whether they purchased a product, signed up for your newsletter, called your business, or downloaded your app. When a customer completes an action that you’ve defined as valuable, these customer actions are called conversions.
With AdWords conversion tracking, you can see how effectively your ad clicks lead to valuable customer activity, such as website purchases, phone calls, app downloads, newsletter sign-ups, and more.
Read more here: https://support.google.com/adwords/answer/1722054?hl=en
https://www.youtube.com/watch?v=mX_F7ZRkzYE