CertificationAnswers

If you have set a maximum CPC bid of $1 for your ads, and if the next most competitive bid is only $0.50 for the same ad position, what is the maximum CPC you would need to pay to show your ad – assuming your ad is similar in all other aspects?

 

 

• A) 1.01
• B) 0.5
• C) 0.51
• D) 1

Which is one characteristic of the “Accelerated” delivery method?

 

 

• A) Ads are shown above the search results as well as to the right of the search results
• B) Ads are shown when users search on relevant variations of keywords in the campaign
• C) Ads are only shown when there is a higher likelihood that users will click on them
• D) Ads are shown as frequently as possible until the budget is exhausted

How often does the AdWords system run an auction to decide which ads to show on the Google search page

 

 

• A) Every time a user enters a search query
• B) Once every 24 hours for a given keyword
• C) Every time a new advertiser adds a keyword to an account
• D) Once every two hours for a given keyword

You are focused on reaching viewers with video content, and are looking to pay only when a user views your ad (CPV model). Which form of AdWords video advertising would be most appropriate?

 

 

• A) TrueView video formats
• B) YouTube homepage ads
• C) Click-to-Play video ad formats
• D) CPM Video ad formats

When optimizing your campaign, you can get ideas for negative keyword and placement exclusions lists through which AdWords tool?

 

 

• A) List suggestor
• B) Ad experiments
• C) Placement performance report
• D) Keyword aggregator

You are starting a new campaign with the goals of achieving a positive ROI and extending to all profitable traffic. How can the AdWords average daily budget setting help when starting out?

 

 

• A) It can help direct traffic to different landing pages to discover which performs best
• B) It can help aim for a desired average position during testing
• C) It can help limit your costs and exposure while profitability is achieved
• D) It can help limit exposure to only the geographical areas you support