Where do the majority of AdWords ads on YouTube appear?
- A) YouTube homepage
- B) Event pages
- C) Contest pages
- D) Watch Pages
What type of video ads can be created with AdWords for video?
What type of video ads can be created with AdWords for video?
- A) Homepage masthead unit?
- B) TrueView video ads
- C) Homepage expandable masthead unit
- D) In-video Ads
With TrueView in-stream, an advertiser pays:
With TrueView in-stream, an advertiser pays:
- A) after the viewer watches for at least 30 seconds or to the end of the video.
- B) only when a viewer chooses to watch the video.
- C) after the viewer sees 5 seconds of the video.
- D) on a CPM basis.
An advertiser who purchases a YouTube homepage masthead ad pays a:
An advertiser who purchases a YouTube homepage masthead ad pays a:
- A) cost-per-day (CPD) determined by an auction.
- B) fixed cost-per-thousand (CPM) impressions.
- C) cost-per-thousand (CPM) impressions, determined by an auction.
- D) fixed cost-per-day (CPD)
Which video ad format does cost-per-view (CPV) pricing apply to?
Which video ad format does cost-per-view (CPV) pricing apply to?
- A) Homepage expandable masthead unit
- B) Homepage masthead unit
- C) TrueView video ads
- D) In-video ads
Conversion Optimizer can help drive conversions by using your conversion history and:
Conversion Optimizer can help drive conversions by using your conversion history and:
- A) cost-per-acquisition (CPA) goals to show the optimal ad when a conversion is more likely
- B) cost-per-click (CPC) goals to show the optimal ad when a conversion is more likely
- C) cost-per-acquisition (CPA) goals to raise your bid when a conversion is more likely
- D) cost-per-click (CPC) goals to raise your bid when a conversion is more likely
https://www.youtube.com/watch?v=HeFIlnqNsaA
Explanation: Target CPA bidding uses your conversion tracking data to avoid unprofitable clicks and get more conversions at a lower cost. Based on your campaign’s history of conversions, Target CPA bidding automatically finds the optimal cost-per-click (CPC) bid for your ad each time it’s eligible to appear. It sets higher CPC bids for more valuable clicks and lower CPC bids for less valuable clicks.
Read more here: https://support.google.com/adwords/answer/2390684?hl=en