CertificationAnswers

You sell video games and want people who play mobile gaming apps to know about your store. What’s one benefit of promoting your products with a mobile apps campaign on the Display Network?

May 9, 2016 By CertificationAnswers

You sell video games and want people who play mobile gaming apps to know about your store. What’s one benefit of promoting your products with a mobile apps campaign on the Display Network?

A) It lets people who see your ad get directions to your store on Google Maps
B) It allows you to show your ad on app categories that you choose
C) It encourages people using mobile devices to install your app
D) It directs people to your online store to purchase your products

https://www.youtube.com/watch?v=j5utc6qu-Ho

Explanation: If you want to reach certain categories of apps, or if you know the apps you want to target, you should create a Display Network campaign devoted to mobile apps. Learn more about these campaigns below under reaching specific apps or app categories in the Display Network.

You can win a higher ad position in the auction with a lower cost-perclick (CPC) bid by:

May 9, 2016 By CertificationAnswers

You can win a higher ad position in the auction with a lower cost-perclick (CPC) bid by:

creating ads that include terms or phrases people are searching for
creating relevant ads and keywords, but not using ad extensions
creating ads that link to a generic landing page
creating relevant keywords and ads, and using ad extensions

https://www.youtube.com/watch?v=ew4jV675czI

Explanation: Ad position is also influenced by the expected impact from ad extensions and other ad formats, such as sitelinks. This means that if two competing ads have the same bid and quality, the ad with the better expected impact from extensions will generally appear in a higher position than the other.

Amy, a new account manager at Bobs agency, will be working with three specific accounts underneath a My Client Center (MCC) account. Which is the best way for Bob to limit her access to only those accounts?

May 9, 2016 By CertificationAnswers

Amy, a new account manager at Bobs agency, will be working with three specific accounts underneath a My Client Center (MCC) account. Which is the best way for Bob to limit her access to only those accounts?

A) Combine the campaigns from each account into a single AdWords account. Grant Amy access to that single account so she can manage all campaigns from one place.
B) Invite Amy as a read-only user on the MCC level, so she can view reports for the accounts she needs to see
C) Create a new MCC account linked to the original MCC account, and then move the three accounts into that MCC. Grant Amy access to that sub-MCC only.
D) Set up a direct login emails to each of the three accounts, so Amy will log in to each account individually without gaining access to the other accounts linked to the MCC

An advertiser creates a new search campaign with the goal of driving traffic to a new website. The advertiser wants to spend very little time setting and managing individual keyword bids. Which is the best bidding option for this advertiser?

May 9, 2016 By CertificationAnswers

An advertiser creates a new search campaign with the goal of driving traffic to a new website. The advertiser wants to spend very little time setting and managing individual keyword bids. Which is the best bidding option for this advertiser?

A) Cost-per-thousand impressions (CPM)
B) Automatic cost-per-click (CPC)
C) Manual cost-per-click (CPC)
D) Cost-per-Acquisition (CPA)

Which is a benefit of search advertising with Google AdWords?

May 9, 2016 By CertificationAnswers

Which is a benefit of search advertising with Google AdWords?

A) Ability to pay for specific placement in top ad positions
B) Extended reach to search partners
C) Better position in natural search results
D) Ability to view competitors bids for keywords

All other things being equal, if you’ve set a maximum cost-per-click (max. CPC) bid of $1.00 for your ads, and if the next most competitive bid is $0.50 for the same ad position, what is the actual amount you’d pay for that click?

May 9, 2016 By CertificationAnswers

All other things being equal, if you’ve set a maximum cost-per-click (max. CPC) bid of $1.00 for your ads, and if the next most competitive bid is $0.50 for the same ad position, what is the actual amount you’d pay for that click?

A) $1.01
B) $0.5

C) $0.51

D) $1

https://www.youtube.com/watch?v=EoNFuVkPcB0

Explanation: For ads on the Search Network, the minimum Ad Rank required for ads above search results is generally greater than the minimum Ad Rank required for ads beside search results. As a result, the actual CPC when you appear above search results could be higher than the actual CPC if you appear beside search results, even if no other advertisers are immediately below you. Although you may pay more per click, top ads usually have higher clickthrough rates and may allow you to show certain ad extensions and other features available only in top ad positions. As always, you’re never charged more than your max. CPC. bid.

Examples:

If the advertiser immediately below you bids US$2.00, and if that advertiser’s ad is the same quality as yours (and has equal-performing extensions and ad formats), you’d typically need to bid a penny more than US$2.00 to rank higher than that advertiser and still maintain your position and ad formats. With AdWords, that’s the most you’ll pay (about US$2.01), whether your bid is US$3.00, US$5.00, or more.