CertificationAnswers

Suppose you have created an ad group to advertise gourmet chocolate, and it includes keywords like “dark chocolate” and “gourmet chocolate bars.” If you opted this particular campaign into the Google Display Network, what type of targeting would automatically be used to determine whether your ads might show?

 

 

• A) Remarketing would be used to automatically target users who had previously visited sites that related to your keywords.
• B) Topic targeting would be used to target all pages about chocolate, regardless of whether your exact keywords appear on the page.
• C) Managed placements would be used to target specific sites you had selected as being important to your client.
• D) Automatic placements would be used to contextually target sites that share the same themes as the keywords within your campaign.

An advertiser wants to allocate additional budget to advertising a new product line. In order to accomplish this goal, the advertiser should create:

 

 

• A) an ad group specific to the product line with a higher daily budget
• B) additional text ads that specifically feature the product line
• C) a campaign with a separate daily budget specific to the product line
• D) an ad group specific to the product line with targeted ad text

Which budget delivery option is most appropriate for an advertiser who wants AdWords to distribute ads evenly throughout the day?

 

 

• A) Accelerated
• B) Optimized
• C) Scheduled
• D) Standard

To determine which ad language to target to a user, the AdWords system refers to that users:

 

 

• A) Chrome Browser setting
• B) operating system language
• C) home country’s language
• D) Google interface language setting

If your campaign is opted into show ads on the Google Display Network, and your Display Network ads have a lower CTR than your existing search ads – how will this impact the quality score of your search campaign?

 

 

• A) None of these options is correct
• B) Your ad performance on the Display Network does not affect your rank for search ads, so a lower CTR on the Display Network does not affect the Quality score of your ads for search
• C) Your daily budget will be adjusted to account for a drop in CTR and in increase in the CPCs needed to maintain the existing Ad Rank of your search campaigns
• D) Your quality score will be adjusted to reflect the average CTR of both your search and display network campaign performance.

An advertiser who decides to edit the location targeting of an ad can do this at the:

 

 

• A) ad group level
• B) keyword level
• C) campaign level
• D) account level