CertificationAnswers

 

An advertiser wants to increase the Quality Score of a low–performing keyword. Which approach would you recommend?

 

• A) Repeat the keyword as many times as possible in the ad text.
• B) Delete the keyword and add the keyword to the campaign again
• C) Modify the ad associated with that keyword to direct to a highly-relevant landing page
• D) Increase the daily budget for the campaign in which the keyword is located

 

Which method would be recommended for an advertiser who is trying to increase the Quality Score of a low-performing keyword?

 

 

• Repeat the keyword as many times as possible in the ad text.
• Delete the keyword and add the keyword to the campaign again
• Modify the ad associated with that keyword to direct to a highly-relevant landing page
• Increase the daily budget for the campaign in which the keyword is located

An online retail company is based in the United States but ships to customers all over the world. If this company wants to serve Spanish language ads to Spanish speaking users, which targeting option should be refined?

 

 

• A) Language targeting
• B) Regional targeting
• C) Ad scheduling
• D) Demographic targeting

Which AdWords settings are specified at the account level?

 

 

• A) A daily budget and a set of keywords and placements
• B) Network distribution preferences and a set of keywords
• C) A unique email address, a password, and billing information
• D) Location targeting, cost-per-click (CPC) bids, and match types

It is beneficial to create multiple ad groups in order to:

 

 

• A) opt specific ad groups into various Google networks
• B) break up keywords and ads into related themes
• C) set different budgets for each ad group
• D) pause specific keywords if they are not performing well

What is a benefit of online advertising with Google AdWords?

 

 

• A) Advertisers can identify the Internet Protocol (IP) address of users who are searching for products
• B) Ads can include up to 50 characters for the first three lines of ad text
• C) Ads are displayed to users who are searching for a particular product of service
• D) Advertisers can pay to place their websites in the natural search results

 

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