CertificationAnswers

You want to be notified whenever weekly revenue for your “spring sale” campaign increases or decreases by 10%. Which of the following would be most useful?

 

 

• A) Annotations
• B) Secondary Dimensions
• C) Real-Time
• D) Intelligence Alerts

Which of the following are true about segmentation?

 

 

• A) Segmentation should generally not be used without Real-Time reporting.
• B) Segmentation is a technique that should only be used by experienced analysts.
• C) All of these answers are correct.
• D) Segmentation allows you to isolate and analyze subsets of your data.
• E) Segmentation does not work on historical data.

 

You’ve noticed that many users visit your site several times before converting and you want to understand in more detail how they arrive at your site. Which of the following metrics would be most helpful in showing you whether a keyword is part of a conversion path?

 

A) Visits

B) Bounce Rate

C) Clicks

D) Impressions

E) Assisted Conversions

 

Your company has a website and a mobile app, and you want to track each separately in Google Analytics. How should you structure your account(s)?

 

 

• A) one account, one property, one view
• B) one account, no properties, two views
• C) one account, one property, no views
• D) one account, two properties, two views

What is the first step of analytics planning?

 

 

• A) Create your implementation plan
• B) Define your overall measurement plan and business objectives
• C) Document your technical infrastructure
• D) Implement Google Analytics

 

Person A and person B each visit your commerce site once. During her visit, person A buys one of your products. Then, before leaving the site, she makes another purchase. Person B buys nothing. What is your ecommerce conversion rate for these two visits?

 

• A) 33%
• B) 200%
• C) 0%
• D) 50%

E) 100%