CertificationAnswers

Which of the following could be measured by defining a goal in Google Analytics?

 

 

• the percentage of visits that contain only one pageview
• the percentage of visits that result in a site registration
• conversion rate
• the percentage of visits during which visitors spent at least two minutes on the site
• All of these could be measured by defining a goal in Google Analytics

 

The Correct Answer is:

 

• All of these could be measured by defining a goal in Google Analytics

 

Explanation:

Goals fall into one of 5 types, listed in the table below:

 

Goal Type	Description	Example
Destination	A specific location loads	Thank you for registering! web page or app screen
Duration	Sessions that lasts a specific amount of time or longer	10 minutes or longer spent on a support site
Pages/Screens per session	A user views a specific number of pages or screens	5 pages or screens have been loaded
Event	An action defined as an Event is triggered	Social recommendation, video play, ad click

 

You can read more here:  https://support.google.com/analytics/answer/1012040?hl=en

 

https://www.youtube.com/watch?v=S2W-2PJdB5k

 

 

 

Which of the following is a valid tagged custom campaign?

 

 

• A) www.example.com?utm_campaign=fall&utm_medium=email&utm _source=newsletter1&utm_content=a1
• B) www.example.com?utm_medium=referral&utm_source=example& utm_campaign=winter
• C) www.example.com?utm_medium=cpc&utm_source=mysearch&ut m_campaign=spring&utm_term=bacpacks
• D) www.example.com?utm_medium=email&utm_source=newsletter1&utm_campaign=spring

E) All of these are valid.