CertificationAnswers

Which of the following are advantages of implementing Google Tag Manager?

 

 

• A) You can add non-Google tags to your site without editing site code
• B) All of these answers are correct.
• C) You can add Google Analytics tags to your site without editing site code
• D) You can change configuration values in your mobile app without rebuilding a new binary

E) You can add AdWords tags to your site without editing site code

When configuring a goal, why is it useful to assign a goal value?

 

 

• A) to determine the conversion value
• B) to attribute monetary value to non-ecommerce conversions
• C) to calculate ecommerce metrics

D) to determine the number of visits to each of your pages

Which of the following is not a default Medium in Google Analytics?

 

 

• A) organic
• B) referral
• C) cpc
• D) All of these are default Mediums.
• E) email

Which of the following is not a default Medium in Google Analytics

 

Explanation: There are only 3 default medium in Google Analytics i.e Organic, Referral and None.

Google Analytics detects three mediums without any customization.

• The first default medium is “organic.” It represents traffic that comes from organic, or unpaid, search
  results.
• Another default medium is “referral.” Any traffic that comes to your site from another website that’s
  not a search engine will show up in your reports as a “referral.”
• The final default medium is “(none).” This medium is applied only for users that come directly to
  your site by either typing your URL into a browser or clicking on a bookmark. In your reports, you
  will see these users have a source of “direct” and a medium of “(none).”

You can read more here: https://analyticsacademy.withgoogle.com/course01/assets/pdf/DigitalAnalyticsFundamentals-Lesson4.5CollectingcampaigndataText.pdf

https://www.youtube.com/watch?v=4sQI25RGTdw

 

Which campaign tracking variables are required in order to ensure accurate data shows for your campaigns in the “All Traffic” report?

 

 

• A) utm_medium, utm_campaign
• B) utm_term
• C) utm_source, utm_term, utm_content
• D) utm_campaign, utm_source, utm_medium

E) utm_content

In the Linear attribution model,

 

 

each touchpoint in the conversion path shares equal credit for the conversion

the first touchpoint receives 100% of the credit for the conversion

the last touchpoint receives 100% of the credit for the conversion

the touchpoints closet in time to the conversion get most of the credit

 

https://www.youtube.com/watch?v=QI1yIW4zgaY

 

If a paid keyword has an Assisted/Last Click or Direct Conversions value of .5, which of the following is true?

 

 

• A) The keyword played an assist role less often than it played a last click role
• B) The keyword played an assist role in exactly one conversion
• C) The keyword played an assist role in exactly five conversions

D) none of these answers