CertificationAnswers

Anne sells homemade artisan soaps. She just brought her brick-and-mortar store online, and she’s considering running a Local Inventory ad with Google.

How could a Local Inventory ad help Anne expand her business?

 

• By placing billboards in neighborhoods likely to have many artisan soap lovers.

 

• By recruiting existing customers as spokespeople to drive awareness of her store locations.

 

• By attracting potential customers who usually search for artisan soaps.

 

• By motivating potential customers to spend more for her high-quality soaps and driving awareness of her store locations.

 

How do Google Shopping ads drive engagement with potential customers to make their shopping experiences as seamless as possible?

 

• Customers can view and interact with attractive and engaging ads that are tailored specifically for audience segments based on demographics.

 

• Customers can view and interact with attractive and engaging ads that give them a better sense of the product before they open the ad.

 

• Customers can view and interact with attractive and engaging ads that are displayed based on a product category they specified.

 

• Customers can view and interact with attractive and engaging videos that show them how a product can be used.

 

Which statement is true about Shopping ads?

 

• They let sellers use keywords to decide exactly how and where to show their ads.
• They use an easy-to-understand format to give shoppers all the information they need at a glance.
• They let sellers use keywords to limit results to either Google Search pages or Google Shopping pages.
• They give shoppers limited information in order to increase curiosity regarding a product or service.

 

Related question:

Which of these statements about Shopping Ads is true?

 

Susan is the marketing director for a chain of bakeries that make artisan bread. She’s looking for an online advertising strategy to raise the bakery chain’s presence in their market. /

How can a Showcase Shopping ad help Susan promote her brand?

 

• By showing price-comparison charts that illustrate their bread’s value to potential customers.

 

• By presenting splash ads that will dominate a potential customer’s screen.

 

• By distributing discount coupons for bread to potential customers.

 

• By presenting a selection of their artisan breads to potential customers.

 

How can advertisers use Shopping campaign ads in order to drive sales?

 

• By submitting a 30-second video demonstration of the product.

 

• By choosing color schemes that match their website’s appearance and style.

 

• By selecting a specific position on the page of search results.

 

• By taking advantage of Google customer reviews, merchant promotions, and product ratings.

 

What are two ways Google Ads reporting for Shopping campaigns help monitor how your products are performing at many levels of granularity? (Choose two.)

 

• By providing third-party tools that can help you obtain impression-share data.

 

• By helping you identify growth opportunities with impression-share data.

 

• By ensuring your ads automatically respond to personal events, such as birthdays.

 

• By providing suggested retail prices for your products based on market analysis.

 

• By using benchmarking data to get insights into your market’s business landscape.