CertificationAnswers

 

When building a website for a business, what type of design should it have in order to be “mobile friendly”?

• A A scaled design
• B A visual design
• C A responsive design
• D An integrated design

 

Explanation:

When building a website for a business, it should have C A responsive design in order to be “mobile friendly”. A responsive design is a type of web design that allows a website to adapt to different screen sizes and devices. This means that the website will look and function well on desktop computers, laptops, tablets, and smartphones. By using a responsive design, you can ensure that your website is accessible and user-friendly for all visitors, regardless of the device they are using.

 

 

Which of the following tools could be used to gain an insight into the phrases and questions people search for about a given subject online?

• A Answer The Public
• B AdWords Editor
• C Facebook business manager
• D SEM Rush

 

Explanation:

The tool that could be used to gain an insight into the phrases and questions people search for about a given subject online is A Answer The Public. This tool allows you to enter a keyword or phrase and generates a list of questions and phrases that people are searching for related to that topic. By using this tool, you can gain valuable insights into what your target audience is searching for and use that information to create content that meets their needs and interests.

 

 

When designing mobile advertising campaigns, what is a best practice to identify which keywords to target?

• A Ask your audience what they search for when looking for similar products
• B Use the Google Keyword research tool or Bing Keyword research tool
• C Use a tool to harvest the keywords your competitors are using
• D Use all the usual keywords from your website in your advertising account

 

Explanation:

The best practice to identify which keywords to target when designing mobile advertising campaigns is B Use the Google Keyword research tool or Bing Keyword research tool. These tools allow you to research and identify the most relevant keywords for your campaign based on factors such as search volume, competition, and relevance. By using these tools, you can ensure that your advertising campaigns are targeting the right keywords and reaching the right audience.

 

 

“Because online attention spans are shorter, a great hook or opening sentence is important to draw people in.” What is this a best practice example of?

• A Writing engaging online copy
• B Keeping the target audience in mind
• C Understanding the user journey
• D Being consistent in your approach to copy

 

Explanation:

This is an example of A Writing engaging online copy. A great hook or opening sentence is important to draw people in because online attention spans are shorter. This means that you have a limited amount of time to grab the reader’s attention and convince them to keep reading. By writing engaging copy that hooks the reader from the start, you can increase the chances that they will stay engaged with your content and take action based on your message.

 

 

Which of the following would be described as a good business goal to set for your social media campaigns?

• A Increase staff morale
• B Increase audience engagement
• C Increase customer satisfaction
• D Increase overall profit

 

Explanation:

A good business goal to set for your social media campaigns would be to Increase audience engagement.

 

 

When looking to promote your products and services locally, what are the benefits of using search engine ads?

• A Everyone uses search engines
• B You can target ads to a specific geographic area
• C You can target ads to specific genders
• D Search ads are cheaper than display adverts

 

Explanation:

The benefits of using search engine ads when looking to promote your products and services locally are: You can target ads to a specific geographic area (B)