CertificationAnswers

Phil Runs A Local Plumbing Business. He Has A Website But It Isn’t Mobile-Optimised. He’s Deciding Whether To Make His Site Responsive Or Create A Customised App. Help Him To Decide Which Route To Take First.

• (1) Create a customised App
• (2) Make his website responsive

 

Explanation:

Phil should make his website responsive first. Here’s why:

• Cost. Creating a customised app can be expensive and time-consuming. Making his website responsive is a more cost-effective solution.
• Accessibility. A responsive website can be accessed by anyone with an internet connection and a web browser, regardless of the device they are using. An app would require users to download and install it on their device.
• Maintenance. Maintaining a responsive website is easier than maintaining an app. With a responsive website, Phil only needs to update one version of his site. With an app, he would need to update multiple versions for different platforms.

Once Phil has made his website responsive, he can consider creating a customised app if he feels that it would add value to his business.

 

Lily Sees A Negative Post On Twitter About Her Vintage Clothing Business: “Received My #VintageLily Dress Today Only To Find The Zip Was Broken! #Lousyservice #Vintagewoes” How Do You Think She Should Respond?

• (A) “@sophie112 – We’ve never had our zips break before. Did you pull it too quickly?”
• (B) “So sorry to hear that @sophie112 DM me so that we can get that dress fixed up as soon as possible.
• (C) “@sophie112 That’s a shame, sometimes the zips just break.”

 

Explanation:

Lily should respond to the negative post in a professional and empathetic manner. Here’s an example of how she could respond:

“So sorry to hear that @sophie112. We take quality control very seriously and would like to make this right. Please DM us with your order number and we’ll get that dress fixed up as soon as possible.”

This response acknowledges the customer’s complaint, apologizes for the inconvenience, and offers a solution to the problem.

It’s important for Lily to respond promptly and professionally to negative feedback on social media. This can help her build trust with her customers and show that she cares about their experience.

 

Lily Is Keen To Use Analytics To Evaluate The Results Of Her Social Media Campaigns. Analytics Can Help With This Question. Can You Help Her By Crossing Off The Things That Analytics Won’t Be Able To Help Her With?

• (A) Tell Lily how many visitors interact with her website
• (B) Show Lily how visitors found the site
• (C) Schedule content to be posted automatically at specified times
• (D) Send custom posts to specific visitors

 

Explanation:

Analytics can help Lily with the following:

• Tell Lily how many visitors interact with her website. Analytics can track the number of visitors to her website and how they interact with it.
• Show Lily how visitors found the site. Analytics can track how visitors found her website, such as through search engines or social media.
• Send custom posts to specific visitors. Analytics can help her create targeted campaigns for specific groups of visitors.

Analytics cannot help Lily schedule content to be posted automatically at specified times. This is a feature of social media management tools.

 

Lily Has Decided To Use Some Of Her Social Media Budget For Targeted Facebook Adverts. She’s Keen To Take Her Vintage Clothing Business Global And Wants To Reach A Wider Audience, So Which Groups Should Her Advertisements Be Targeted At?

• (A) Users who have posted about buying vintage clothes
• (B) Users who have ‘liked’ vintage clothing
• (C) Users who live within 20 miles of Lily’s shop
• (D) Users who live in countries that she’d be happy to mail her products to

 

Explanation:

Lily’s advertisements should be targeted at:

• Users who have ‘liked’ vintage clothing. These users have already expressed an interest in vintage clothing and are more likely to be interested in Lily’s products.
• Users who live in countries that she’d be happy to mail her products to. This will help her reach a wider audience and increase her chances of making sales.

Targeting users who have posted about buying vintage clothes may not be effective as it may not necessarily mean that they are interested in buying more vintage clothes. Targeting users who live within 20 miles of Lily’s shop may not be effective as it may limit her audience too much.

 

Lily Runs A Vintage Clothing Shop And Wants To Engage More With Her Customers Online. She Currently Posts To Two Social Media Networks But Wants To Develop A Full Social Media Strategy. Review The Possible Options. Can You Place Them Into The Right Order, Starting With What Lily Should Do First?

The correct order is

• (1) Create a Social Media Plan
• (2) Set up accounts on appropriate social media sites
• (3) Sign up to a Social media management tool
• (4) Create a list of posts to be automatically posted in the coming weeks

 

Explanation:

The correct order for developing a full social media strategy is:

1. Create a social media plan. This will help Lily define her goals and objectives for social media and create a roadmap for achieving them.
2. Set up accounts on appropriate social media sites. This will help Lily establish a presence on social media and start building her audience.
3. Sign up to a social media management tool. This will help Lily manage her social media accounts more efficiently and effectively.
4. Create a list of posts to be automatically posted in the coming weeks. This will help Lily save time and ensure that she is posting consistently.

 

Lily Is Setting Up A Twitter Profile For Her Business. She’s Put Together A List Of The Key Things She’ll Need To Get Her Profile Up And Running. Can You Check Her List And Cross Off Any Items She Doesn’t Need To Include In Her Twitter Business Profile?

• (A) A business email account
• (B) Annual membership fee
• (C) A company logo or photo
• (D) Business description and contact details
• (E) Number of employees in the business

 

Explanation:

Lily does not need to include an annual membership fee or the number of employees in the business in her Twitter business profile.

She should include:

• A business email account. This will help her manage her Twitter account more effectively and professionally.
• A company logo or photo. This will help her brand stand out and make it easier for people to recognize her business.
• Business description and contact details. This will help people understand what her business does and how to get in touch with her.