CertificationAnswers

Lily Has Had Fun Experimenting With The Various Social Media Networks But It’s Time To Get A Little More Serious. Which Of Lily’s Business Goals Can She Achieve With Social Media?

• (A) Raise the profile of the business
• (B) Keep expenditure within the stated budgets
• (C) Attract new customers and grow the customer base
• (D) Control the flow of stock
• (E) Discuss new products with customers

 

Explanation:

Lily can achieve the following business goals with social media:

• Raise the profile of the business. Social media can help her reach a wider audience and increase brand awareness.
• Attract new customers and grow the customer base. Social media can help her reach new customers and engage with existing ones.
• Discuss new products with customers. Social media can help her get feedback from customers and involve them in the product development process.

Keeping expenditure within stated budgets and controlling the flow of stock are not goals that can be achieved with social media.

 

Lily Has Drafted A Number Of Different Posts For Her Social Media Accounts. Can You Match The Post To The Best Social Network For Each Of The Following Scenarios?

 

Q.1 – Vintage Lily is looking for a carpenter to create a bespoke counter top for our vintage clothing shop; contact me for details

• (A) Instagram
• (B) LinkedIn
• (C) Facebook

Explanation:

Would be the best social network for this post as it is more business-oriented and has a wider audience.

 

Q.2 – Loving these recent photos of the new range by my fantastic photographer friend Rae

• (A) Instagram
• (B) LinkedIn
• (C) Facebook

Explanation:

Instagram would be the best social network for this post as it is more visual and has a younger audience.

 

Q.3 – So excited about our first ever after-hours vintage fashion show on Thursday at 7 p.m. – join us?

• (A) Instagram
• (B) LinkedIn
• (C) Facebook

Explanation:

Facebook would be the best social network for this post as it is more event-oriented and has a wider audience.

 

Lily Runs A Vintage Clothing Company. She’s Set Up An Instagram And A Facebook Page, And Has Gained Some Followers By Putting A Sign Up In Her Shop. What Can Lily Do To Keep These Followers And Encourage Others?

• (A) Start a conversation with your followers
• (B) Comment on all of your followers’ personal posts
• (C) Delete all negative comments
• (D) Post regularly
• (E) Name and shame competitors

 

Explanation:

Lily can keep her followers and encourage others by:

• Starting a conversation with her followers. This will help her build relationships with her followers and keep them engaged with her brand.
• Posting regularly. This will keep her followers interested in her brand and encourage others to follow her.

Commenting on all of her followers’ personal posts would not be effective as it may come across as intrusive. Deleting all negative comments would not be effective as it may come across as unprofessional. Naming and shaming competitors would not be effective as it may come across as negative and unprofessional.

 

Esmeralda Owns A Bike Shop And Wants To Make Her Website Interesting For Local Customers. She’s Currently Planning Blog Content That Will Help Her Show Up On Searches For Local Shops. She’s Had An Idea For A Post About Famous Cyclists And One About Popular Bike Trails In The Area. Which One Do You Think Esmeralda Should Start With?

• (1) Post about famous cyclists
• (2) Post about popular bike trails in the area

 

Explanation:

Esmeralda should start with a post about popular bike trails in the area. This is because it will be more relevant to local customers who are interested in cycling in the area. It will also help her show up on searches for local bike shops as people who are searching for bike trails in the area are likely to be interested in visiting a local bike shop.

A post about famous cyclists may be interesting but it is not as relevant to local customers and may not help her show up on searches for local bike shops.

 

Esmeralda Runs A Local Bike Shop. She Knows A Lot Of Her Customers Use Smartphones With GPS, So She Invested In A Mobile App That Can Utilise This Technology. She Has A Couple Of Ideas How To Use The App To Engage Her Customers. Can You Remove The Ideas That Do Not Need GPS?

• (A) Send sales alerts when customers are near the shop
• (B) Notify people of promotional events like a free tune-up
• (C) Direct customers to Esmeralda’s shop
• (D) Send personalised coupons to repeat customers
• (E) Let customers schedule appointments for repairs

 

Explanation:

The ideas that do not need GPS are:

• Send personalised coupons to repeat customers
• Let customers schedule appointments for repairs

The remaining ideas require GPS:

• Send sales alerts when customers are near the shop
• Notify people of promotional events like a free tune-up
• Direct customers to Esmeralda’s shop

 

Esmeralda Runs A Local Bike Shop. If She Advertises Her Shop Using The Internet, Esmeralda Could Reach People In Many Different Countries. But She Doesn’t Want To Do That. She Wants To Target Her Online Ads To Local Customers. How Can She Do This Effectively?

• (A) Show ads to people within 10 miles of her shop
• (B) Display the ad during the shop’s opening hours
• (C) Tailor her ads for people who live locally
• (D) Hand out flyers and business cards to local shops

 

Explanation:

Esmeralda can target her online ads to local customers effectively by:

• Showing ads to people within 10 miles of her shop. This will ensure that her ads are only shown to people who are likely to visit her shop.
• Tailoring her ads for people who live locally. This will make her ads more relevant to local customers and increase the chances of them visiting her shop.

Displaying the ad during the shop’s opening hours would not be effective as people may not be browsing the internet during that time. Handing out flyers and business cards to local shops would be a good way to promote her business but it is not an online advertising method.