CertificationAnswers

After A Lull In Sales, Mo Wants To Use A Social Media Campaign To Launch Some Of His New Plumbing Services. He Wants To Make Sure He’s Targeting The Right Audience. Which Parameters Should He Use To Decide Who To Target?

• (A) Internet speed, age, interests, hair colour, location, job title
• (B) Age, interests, location
• (C) Marital status, gender, interests, age

 

Explanation:

If Mo wants to target the right audience for his social media campaign, it’s important that he uses parameters that are relevant to his business and location. Of the options you’ve given me, I would recommend that Mo use age, interests, and location as parameters for his campaign. These are all relevant to his business and location, so they’re more likely to help him reach people who are interested in his services. Internet speed, hair color, job title, marital status, and gender are not as relevant to Mo’s business and location, so they’re less likely to be effective parameters.

 

Mo Is Keen To Advertise His Plumbing Business. He Needs To Find The Display Advert Design That Will Display Optimally On A Large Smartphone Device, As That’s What Most Of His Customers Use. Which Of The Designs Would Work Best On Smartphones?

• (A) Design 1
• (B) Design 2

 

Explanation:

If Mo wants to find the display advert design that will display optimally on a large smartphone device, I would recommend that he choose Design 2. This design is more vertical than Design 1, which means it’s more likely to fit well on a smartphone screen. Additionally, it has a clear call-to-action and uses contrasting colors, which can help it stand out and be more effective.

 

Mo’s A Plumber With A Responsive Website. He Wants To Make Sure He’s Using The Right Keywords For His Mobile SEO. Which Online Tool Could Help Him Identify Which Keywords Would Be Most Effective?

• (A) Google Keyword Planner
• (B) Google Analytics
• (C) Hootsuite

 

Explanation:

If Mo wants to identify which keywords would be most effective for his mobile SEO, I would recommend that he use Google Keyword Planner. This is a free tool that allows you to research keywords and see how often they’re searched for. By using this tool, Mo can identify which keywords are most relevant to his business and location, and then use them in his mobile SEO strategy.

 

Mo Is A Plumber In Glasgow. He Has A Mobile-Friendly Website, And Wants To Make Sure His Site Becomes More Visible On The Results Page During A Search. Which Keywords Do You Think Would Work Well For His Mobile SEO?

• (A) Leaky Tap
• (B) Blocked Sink
• (C) How to fix a burst pipe in your bathroom
• (D) Local plumber
• (E) Pressure has failed in boiler, how can I fix it myself?
• (F) Ubend fix
• (G) Why is my dishwasher making a gurgling sound?

 

Explanation:

If Mo wants to make his site more visible on the results page during a search, it’s important that he uses keywords that are relevant to his business and location. Of the options you’ve given me, I would recommend that Mo use “leaky tap,” “blocked sink,” “local plumber,” and “ubend fix” as keywords for his mobile SEO. These are all relevant to his business and location, so they’re more likely to help him show up in search results when people in Glasgow are looking for a plumber.

 

Phil Has Limited Technical Knowledge But He Wants To Create An App To Simplify The Booking Process For His Customers. It’s Important To Select The Right Approach When Making An App. Which Of The Following Routes Would You Not Recommend To Phil?

• (A) A professional app developer
• (B) An online self-service tool
• (C) Repurpose an existing app
• (D) Make the app himself

 

Explanation:

If Phil has limited technical knowledge, it’s important that he selects an approach that will work best for him. Of the options you’ve given me, I would not recommend that Phil make the app himself. Developing an app requires a lot of technical knowledge and experience, so it’s unlikely that Phil would be able to create an app that works well without help. Instead, I would recommend that Phil either hire a professional app developer or use an online self-service tool to create his app. Repurposing an existing app could also be a good option if there’s an app out there that already does what Phil needs it to do.

 

Now That Phil Has Decided On A Responsive Website, He Needs To Select A Great Design. Have A Look At These Website Layouts. Which Do You Think Is Best Suited For Mobile?

• (A) Website A
• (B) Website B
• (C) Website C

 

Explanation:

If Phil has decided to have a responsive website, it’s important that he selects a design that works well on mobile devices. Of the options you’ve given me, it’s hard to say which one is best without seeing them.