CertificationAnswers

Anna Is A Commercial Photographer. She’s Setting Up SEM Campaigns To Draw More Traffic To Her Site. She Needs To Make Sure Her Ads Are Relevant, And She’s Doing This By Creating Ad Groups For Each Type Of Product. Take a look at the ad below:

Wedding photography
Capture your special day with beautiful photographs
Call to book your date now!

 

Question – Can you help Anna by eliminating the keywords that wouldn’t be relevant to her ad?

• (A) Bridal party photos
• (B) Candid wedding photos
• (C) Baby photoshoot
• (D) Newborn baby photography
• (E) Professional website photos

 

Explanation:

To help Anna eliminate keywords that wouldn’t be relevant to her ad, she should eliminate (A) Bridal party photos, © Baby photoshoot, (D) Newborn baby photography, and (E) Professional website photos. These keywords are not relevant to wedding photography and could attract unqualified traffic to her site. Instead, Anna should focus on using more specific keywords and phrases that match what people are searching for. For example, she could use (B) Candid wedding photos to target more qualified traffic and improve her click-through rates and conversion rates. By using more specific keywords and phrases that match what people are searching for, Anna can improve her quality score and attract more qualified traffic to her site.

 

To Increase Her Quality Score, Michelle Is Thinking About The Best Keywords And Phrases To Use. Cross Off The Keywords Which She Shouldn’t Use.

• (A) Wedding photography Cardiff
• (B) Cardiff weddings
• (C) Wedding photography business based in Cardiff

 

Explanation:

To increase her quality score, Michelle should cross off (B) Cardiff weddings. This keyword is not specific enough and could attract unqualified traffic to her site. Instead, Michelle should focus on using more specific keywords and phrases that match what people are searching for. For example, she could use (A) wedding photography Cardiff or © wedding photography business based in Cardiff to target more qualified traffic and improve her quality score. By using more specific keywords and phrases that match what people are searching for, Michelle can improve her click-through rates and conversion rates and attract more qualified traffic to her site.

 

Michelle Has Created Some Adverts To Promote Her Wedding Photography Business In Cardiff. She Wants Her Adverts To Align With The Keywords ‘Wedding Photographer Cardiff Discount’, As She’s Offering 25% Off At The Moment. Can You Order The Following Advert Headings From Best To Worst In Terms Of How Well They Align With The Keywords?

The correct order is

• (1) Cardiff wedding photographer – 25% discount
• (2) Cardiff wedding photographer
• (3) Discount wedding
• (4) Wedding

 

Explanation:

The first advert heading is the best because it includes all of the keywords that Michelle wants to target (“wedding photographer,” “Cardiff,” “discount”) and emphasizes the 25% discount that she’s offering. The second advert heading is also good because it includes two of the keywords that Michelle wants to target (“wedding photographer,” “Cardiff”). The third advert heading is less effective because it only includes one of the keywords that Michelle wants to target (“discount”). The fourth advert heading is the least effective because it doesn’t include any of the keywords that Michelle wants to target. By using these advert headings in her search engine marketing campaigns, Michelle can improve her click-through rates and conversion rates and attract more qualified traffic to her site.

 

Michelle Is A Wedding Photographer In Cardiff. She Wants To Use Search Engine Marketing To Bring Customers To Her Website. Where Will Her Website Appear If She Uses Search Engine Marketing?

• (A) Image 1
• (B) Image 2
• (C) Image 3

 

Explanation:

This is because search engine marketing involves placing ads in search engine results pages (SERPs) that are triggered by specific keywords or phrases. When someone searches for a keyword or phrase that matches one of Michelle’s ads, her ad will appear at the top or bottom of the SERP, above or below the organic search results. By using search engine marketing, Michelle can attract more qualified traffic to her site and improve her conversion rates.

 

Eric’s Farm Produce Business Started Locally In The UK, But He’s Started Getting Orders From Overseas As Well. Not Wanting To Miss This Opportunity, Eric Decides To Optimise His Website To An International Audience. What Should He Avoid Doing? Select The Things Eric Should Avoid Then Select Submit To Remove Them.

• (A) Separating out each language into different pages
• (B) Having different languages on the same page
• (C) Adding language annotations to his webpage
• (D) Using automated services to translate content

 

Explanation:

Separating out each language into different pages can create duplicate content issues and make it difficult for search engines to crawl and index his site. Similarly, using automated services to translate content can result in poor-quality translations that can hurt his site’s credibility and reputation.

Having different languages on the same page can help improve user experience and make it easier for people to find what they’re looking for. Adding language annotations to his webpage can also help improve his site’s visibility in search engine results pages (SERPs) by providing more information about the content of his site. By following these best practices, Eric can optimize his website for an international audience and attract more qualified traffic to his site.

 

Eric Is Working On His Website, Which Sells Produce From His Farm. He’s Thinking Of Different Ways To Improve His Website So That It Appears On More Search Engine Results And Gets More Traffic. Which Of These Ideas Will Help Improve His Search Visibility?

• (A) Write recipes that use vegetables that he sells
• (B) Get lots of likes or followers on social media
• (C) Encourage others to write about his website
• (D) Add lots of links to the website

 

Explanation:

This is because writing recipes that use the vegetables he sells can help attract more qualified traffic to his site by targeting long tail keywords and providing valuable content that people are searching for. By creating high-quality content that matches what people are searching for, Eric can improve his website’s visibility in search engine results pages (SERPs) and attract more organic traffic to his site.

While getting lots of likes or followers on social media and encouraging others to write about his website can also help improve Eric’s search visibility indirectly, they are not as effective as creating high-quality content that matches what people are searching for. Similarly, adding lots of links to the website can actually hurt Eric’s search visibility if those links are low-quality or spammy. By focusing on creating high-quality content that matches what people are searching for, Eric can improve his website’s visibility in search engine results pages (SERPs) and attract more organic traffic to his site.