CertificationAnswers

What are some broad revenue generators in an app?

 

• Notification-based ads, native ads, and banner ads

 

• Subscriptions, Publishing ads, Hybrid model, In-app purchases, Paid apps

 

• Paid content, paywalls, and paid features

 

• Cross-app affiliate revenue share, cash back offers, and splash ads

 

Which of these statements are TRUE? Select all that apply.

 

• Machine Learning involves finding patterns in old data and utilizing models in new data

 

• Machine Learning builds systems that learn from data

 

• Machine Learning builds systems that synthesize a broad codebase

 

• Machine Learning is all about Learning from examples and observations

 

How can you improve Quality Score?

 

• All answers are correct

 

• Increase maximum CPC

 

• Address landing page experience

 

• Enter less competitive keyword auctions

 

Match each display targeting solution to its targeted audience.

 

• Custom Affinity Audiences – Surfing fanatics.

 

• In-market Audiences – Intended to book hotels.

 

• Remarketing – Re-engage with existing site or app visitor.

 

• Affinity Audiences – Travel enthusiasts

 

or

 

• Full automation – The client to run a very effective marketing campaign despite having limited resources.

 

• Long-tail automation – The client wants users to find him even on his long-tail products.

 

• Incremental reach – The client wants to make sure his ads appear for all relevant user searches.

 

• Rapid expansion – The client wants to enter new markets quickly.

 

 

Match each explanation to its key benefit of using display responsive ads in a remarketing campaign.

 

 

• Deliver a great experience with native ads – Advertisers can match the look and feel of the content where their ad appears.

 

• Greater creative input for advertisers – Advertisers can upload images, headlines and descriptions that meet your brand guidelines.

 

• Easily reach people on millions of sites and apps – Advertisers can potentially see a 15% increase in reach at similar performance compared to standard text ads.

 

 

Which Option Allows Advertisers To Use Their List In An Existing Campaign By Applying A Bid Adjustment To Modify Their Remarketing List Members?

 

• Bid Optimizer

 

• Bid Manager

 

• Target and bid (Targeting in the new AdWords experience)

 

• Bid Only (Observations in the new AdWords experience)