CertificationAnswers

What is the recommended range of lists to apply to ensure that management and reporting is not overly difficult?

 

• 4-5

 

• 5-10

 

• 1-3

 

• No Limit

 

Which of the following allows advertisers to test out new keywords or ad copy that will serve only to specific audience members?

 

• Bid optimizer

 

• Target and Bid (Targeting in the new AdWords experience)

 

• Bid Modifiers (Bid Management in the new AdWords experience)

 

• Bid Only (Observations in the new AdWords experience)

 

Order the four steps used to maximize an advertisers investment in RLSA.

 

• 1. Start with an ‘All Visitors’ list and segment it to create relevant sub-segments

 

• 2. Apply the lists to all campaigns and ad groups

 

• 3. Adjust bids to maximize ROI

 

• 4. Evaluate results and upsell

 

Which of the following user trends is NOT a rationale for advertisers to use DSA?

 

• 15% of daily queries are new

 

• Users consult an average of six websites before converting

 

• Relevant ad headlines draw more clicks

 

• Voice search impacts the way that users search

 

What does GDN’s inventory include?

Select All Correct Responses

 

• Google’s owned and operated digital properties, like YouTube and Gmail

 

• AdSense

 

• Facebook

 

• The world’s largest ad exchange and app network

 

 

Identify how UAC uses Machine Learning.

 

• It boosts lifetime value by understanding when users make in-app purchases

 

• It targets ads precisely and controls ad exposure frequency

 

• It reduces app churn by steering users away from apps rated less than 3.8

 

• It automatically optimizes your bids and ads for users based on data signals