CertificationAnswers

Put the following steps in order to describe how RLSA works.

 

• 1. Client places an AdWords tag on their site

 

• 2. Client defines audience list

 

• 3. Client applies audience list to AdWords search campaign

 

What is the minimum list size for search required to run RLSA?

 

• 2,000

 

• 1,000

 

• 500

 

• 1,500

 

Identify when it is appropriate to use target and bid for targeting in the new AdWords experience.

 

• A client wants to continue to reach all users searching for their keywords

 

• A client wants to test new keywords or direct returning users to a new landing page

 

• A client wants to target new audiences

 

• A client wants to use bid only

 

What can be customized with audience signals to make the acquisition of website visitors more efficient and ensure that users who are searching are re-acquired before they visit any competitor sites?

 

• Keywords

 

• All answers are correct

 

• Bids

 

• Creatives

 

Which of these customers likely has the highest potential value to bid on when searching for flowers?

 

• Customer that abandoned a shopping cart yesterday

 

• New visitor to your client’s site

 

• Customer that visited a product page last week

 

• A visitor that has added products to their wish list

 

What are prohibited categories you should avoid pitching RLSA to?

 

• Travel

 

• All answers are correct

 

• Pharmaceuticals

 

• Auto Insurance