CertificationAnswers

Explain what “observations” are in the new AdWords experience.

 

• Observations allow the option to adjust bids and can get reports on additional items without narrowing the reach of an ad group

 

• Observations are actually called “bid-only” in the new AdWords experience, and allows only the adjustment of bids

 

• Observations narrow the reach of an ad group to specific audiences, and get reports, with the option to adjust bids

 

• Observations allow you to see bid adjustment changes without having to access the change history

 

 

RLSA lists should start with all site visitors. Further segments can follow the advertiser’s website structure, which usually groups visitors at various stages in the conversion cycle.

 

• True

 

• False

 

If an advertiser wants to maximize performance and also has branding guidelines, what would be a good recommendation?

 

• Image ads and responsive ads (with color and format controls)

 

• Image ads and text ads

 

• Responsive ads and text ads

 

• Image ads

 

What is the difference between a “Success Action” and a “Proxy Action”?

 

• The Success Action is the primary goal for your business and the Proxy Action is the secondary that helps advance a user toward the third goals

 

• The Success Action is the most valuable in-app action for your business and the Proxy Action is highly likely going to lead to your Success Action

 

• The Proxy Action is the primary goal for your business and the Success Action is the secondary that helps advance a user toward the primary goals

 

• The Proxy Action is the most valuable in-app action for your business and the Success Action is highly likely going to lead to your Proxy Action

 

Which of the following targeting options is NOT available in Gmail?

 

• Remarketing

 

• Life Events

 

• Custom Intent Audiences

 

• Consumer Patterns

 

 

When calculating customer value, other valuable actions, such as friend referral should not be included.

 

• False

 

• True