CertificationAnswers

Identify the definition of attribution.

 

• Practice of determining the role that each marketing touchpoint plays in driving towards a given outcome and assigning a value to it

 

• Practice of making important decisions about where to invest budgets or focus optimizations

 

• Practice of unifying user interaction data and creating a holistic view of customer relationships

 

• Practice of developing estimates that tie online investment back to revenue goals

 

 

 

Rules-based attribution takes only converting paths into account.

 

• True

 

• False

 

What are the three key steps to enable accurate measurement of the user journey?

 

• Track conversions, focus on the last interaction, include all relevant data sources

 

• Choose an attribution model, connect Google Analytics and AdWords, enable remarketing

 

• Enable conversion tracking, measure everything, include all Google data sources

 

• Enable conversion tracking, measure the interactions that matter, include all relevant data sources