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What is a key value proposition of Unique Reach?

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What is a key value proposition of Unique Reach?

 

  • It helps in planning how many total people (not cookies) a campaign could reach

 

  • It shows you what % of a client’s ads were viewable by people

 

  • It helps in planning what % of a client’s target audience in people (not cookies) could be reached with the campaign

 

  • It shows how many people (not cookies) a campaign reached

 

Match Each Of The Following Terms To The Corresponding Goal

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Match Each Of The Following Terms To The Corresponding Goal

 

Act Use data to drive bidding, budget and targeting decisions.
Attribute Shift to evaluating and assigning conversion credit across multiple touchpoints.
Measure Correctly count all conversions.
Understand Gather audience insights and drive growth using a value-led approach to measurement.

 

 

The keyword insertion code in an ad’s headline reads: “Buy {KeyWord:Books}.” The related ad appeared when a user searched “flower books” and the query expanded to a broad-matched keyword in the account, “gardening books.” In this example, how would the ad’s headline be displayed?

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The keyword insertion code in an ad’s headline reads: “Buy {KeyWord:Books}.” The related ad appeared when a user searched “flower books” and the query expanded to a broad-matched keyword in the account, “gardening books.” In this example, how would the ad’s headline be displayed?

 

  • Buy keyword books

 

  • Buy Gardening Books

 

  • Buy Books

 

  • Buy flower books

 

Explanation:

 

Read the line and the query expanded to a broad-matched keyword in the account, “gardening books.” It means, “Gardening Books” is already added and is being triggered when “flower books” is searched. That’s why, added keyword i.e. “Gardening Books” will be fetched and added in the ad copy.

You can read more here: https://support.google.com/Google Ads/answer/2454041