CertificationAnswers

 

A “Conversion” is specifically defined as a purchase influenced by an ad.

 

• True

 

• False

 

What are the three different stages of customer interactions defined within a funnel in Google Analytics?

 

• Online to offline, click to call, and click to download

 

• Churn, Retention, Life-time value

 

• Acquisition, Behavior, Conversion

 

• Search, Click, Browse

 

What solution is best suited for large companies looking to invest in enterprise analytics solutions that give them guaranteed reporting uptimes and more recent, unlimited raw data?

 

• Analytics 360

 

• Google Ads

 

• Doubleclick Analytics

 

• Google Analytics

 

Differentiate between measurement and attribution

 

• It’s the difference between cookie-based tracking and ID-based tracking

 

• It’s the difference between counting and valuing

 

• It’s the difference between clicks and impressions data and conversions data

 

• It’s the difference between transaction reporting and revenue reporting

 

What’s the most effective way for an advertiser to get the most out of Google Analytics and AdWords?

 

• Upgrade Google Analytics to Analytics 360 to gain access to cutting-edge attribution models and automation; enable data-sharing between CRM systems and Analytics 360

 

• Link Google Analytics to AdWords to enable data flow between both products. Then, enable remarketing reports, demo and interest reports, and benchmarking

 

• Create a a shared manager (MCC) account to open up the full suite of advanced reporting functionality including offline, phone, and app conversions

 

• Use the Google Analytics SDK to enable stable server-to-server connections and rapid data refresh rates between AdWords and Analytics