CertificationAnswers

Where are video ads hosted for a TrueView campaign?

 

• On Display & Video 360 using a 1×1 pixel and a Native ad tag

 

• On Campaign Manager

 

• On the advertiser’s public YouTube channel

 

• Through a third-party video hosting tool

 

 

Which two pacing scenarios represent spend-behavior that’s working as intended? (select two)

Select All Correct Responses

 

• Even pacing line item overspends in the first six hours, and then pauses insertion order spend

 

• ASAP pacing line item spends the entire budget within the first couple of hours

 

• Ahead pacing line item spends 120% of its expected daily spend

 

• Even pacing line item spends 200% up front then evens out by the end of the month

 

Explanation:

 

Ahead pacing is best if your priority is to spend your entire budget over an entire flight, without risking potentially underspending. This pacing attempts to spend slightly faster than evenly, up to 120% of your prorated spending target. This is done to make sure you’ve spent your entire budget by the end of your flight, and is updated in real time.

ASAP pacing is best if your priority is to spend all of your budget quickly and aren’t worried about saving money for later. ASAP pacing can also be effective for line items that are targeted to more limited inventory, since there isn’t much of a risk of spending too quickly.
Read more here: https://support.google.com/displayvideo/answer/3114676

 

 

To duplicate a line item, what steps must be taken?

 

• Select the line item, click “Action,” and then “Download”

 

• Select the line item, click “Action,” and then “Duplicate”

 

• Select the line item, click “Action,” and then “Bulk Edit”

 

• Use the default targeting to duplicate line items

 

Explanation:

 

To duplicate a line item, select the checkboxes next to the line items you want to copy, then select Actions > Duplicate.
Read more here: https://support.google.com/displayvideo/answer/2891312

 

 

Which exchanges have their own creative audit process?

 

• AppNexus, Google Ads Manager, BrightRoll

 

• Every exchange has its own creative audit process

 

• AdRoll, Pubmatic, Rubicon

 

• Google Ads Manager only

 

Explanation:

 

Creatives added to Display & Video 360 go through an approval process to make sure they’re safe and appropriate for users. Each creative is reviewed to make sure the creative works properly and is compliant with the technical and content policies of Display & Video 360 and inventory sources.

The following inventory sources have a creative review process in all regions:

• AppNexus
• Google Ad Manager
• BrightRoll Exchange

Some regional exchanges have their own approval process as well.

Read more here: https://support.google.com/displayvideo/answer/6063030

 

 

What step should an advertiser take to exclude sensitive categories using a supported third-party verification tool?

 

• Upload the categories into Campaign Manager’s Verification system

 

• Implement tracking tags with 1×1 pixels that call the third-party’s verification system

 

• Contact support with a list of the categories that need to be excluded using a specific third-party verification service

 

• Select the integrated third-party from “Other Verification Services” in Brand Safety targeting

 

Explanation:

 

You can use third-party verification technology to enforce brand safety thresholds for impressions you purchase. You can find third-party pre-bid verification settings in Targeting and then Brand Safety.

Digital content labels and sensitive categories can be excluded for an advertiser.  Use these exclusions to help set a base level of brand suitable targeting that will apply to all current and future campaigns, insertion orders, and line items.

Here’s how:

• Navigate to Advertiser and then Settings and then Targeting.
• Click Edit to expand targeting criteria and make changes.
• Click Save.

Read more here: https://support.google.com/displayvideo/answer/3032915

 

 

How can a group of URLs be excluded across advertisers?

 

• Contact support to exclude the list of URLs

 

• Upload an Inventory Availability report into the line item’s verification settings

 

• Create a channel of URLs and exclude it in advertiser or partner-level targeting

 

• Cross-match a group of URLs with their sensitive categories and block them in Brand Safety targeting

 

Explanation:

 

Once you’ve created a channel, you can blacklist it from serving across your partner or advertiser. Blacklist channels are blocked automatically in all of your partner’s advertisers, campaigns, insertion orders, and line items (or if set for an advertiser, all entities under that advertiser). Start by following the steps above to create a new channel. Navigate to your advertiser’s or partner’s Settings and then Targeting in the left menu. Find Channels & URLs and click Edit Edit. Search for the name of your channel and click Block, then click Done. Save your Settings.

Reads more on: https://support.google.com/displayvideo/answer/2717490