CertificationAnswers

What steps should be taken at the Advertiser level to run TrueView?

 

• Enable TrueView in Advertiser settings

 

• Link the YouTube video

 

• Enter the channel code in Advertiser settings

 

• Link the YouTube channel

 

 

To optimize the campaign towards viewability, which two approaches can an advertiser take? (select two)

Select All Correct Responses

 

• Only target inventory displayed on mobile apps

 

• Assign viewability targeting

 

• Set the bid strategy to viewable CPM (vCPM)

 

• Add a pixel to the Default tag in Campaign Manager

 

Explanation:

 

For an ad to be effective, people need to see it. ActiveView calculates the amount of time users spend in front of ads and reports viewable impressions. The quality dropdown shows the number of impressions that were considered viewable, as compared to a preset viewability target line. Use viewability information to optimize your digital advertising budget.

An ad must first be measurable for ActiveView to report viewability data.
Take action:

• Target inventory by predicted viewability.
• Use automated bidding (or vCPM) to target viewable impressions.

Read more here: https://support.google.com/displayvideo/answer/6324539

 

 

Which two settings can be edited in Campaign Settings? (select two)

Select All Correct Responses

 

Bidding Strategy

 

Campaign goal

 

Frequency caps

 

Creative

 

 

How can a creative be submitted for audit after it’s been rejected and fixed?

 

On the Creative’s page, click the refresh button

 

Select the creative and click “Resubmit for approval”

 

Assign the creative to another line item

 

Select the creative and select “Activate”

 

Explanation:

 

All creatives have to be approved before they can be served by line items. New creatives are automatically sent through the approval process once they’re assigned to an active line item. However, if a creative is rejected, you should make the necessary changes to correct the creative, then use the Resubmit for approval drop-down to manually send the updated creative through the audit process again.

Read more here: https://support.google.com/displayvideo/answer/6276988

 

 

What insertion order settings must be set before a campaign can go live?

 

Bids and creatives

 

Bid multipliers and goals

 

Auto-budget allocation and targeting

 

Budgets and flight dates

 

 

When users make changes to a line item or insertion order, where are those changes displayed?

 

In the downloadable Structured Data File

 

In the Partner’s Basic Details

 

In the left panel after searching for the user name

 

Under Change History in the change log

 

Explanation:

 

All the changes to a line item or insertion order made by user can be seen under change history in the change log.