Which environments and inventory sources cannot run within a single line item?
Desktop and mobile web
Mobile web and mobile app
YouTube and open exchange
Mobile app and mobile app interstitial
To send data from Campaign Manager to Display & Video 360, what initial step should be taken?
To send data from Campaign Manager to Display & Video 360, what initial step should be taken?
Associate the Display & Video 360 partner ID in Campaign Manager’s Properties
Remove any reference to Campaign Manager Site(s) in Display & Video’s Basic Details
Associate Display & Video 360 in the advertiser’s Floodlight configuration in Campaign Manager
Associate the Bid Manager partner ID in the advertier’s “Creatives fields” section
Explanation:
The Campaign Manager Floodlight Configuration ID is the unique ID representing the same advertiser in Campaign Manager. This is used to sync Floodlight activities from Campaign Manager to Display & Video 360 as first-party audience lists.
Read more here: https://support.google.com/displayvideo/answer/3423704
What is required for creative approval?
What is required for creative approval?
HTML5 formatting
A valid landing page
A 3rd-party verification tracker
Data sharing is enabled
Explanation:
Creatives cannot serve until they’re assigned to an active line item and have gone through an initial review that takes approximately 24 hours and includes confirming at least one valid landing page.
Read more here: https://support.google.com/displayvideo/answer/6063030
What environment supports proximity targeting?
What environment supports proximity targeting?
Desktop Web on Mobile
TrueView
Mobile App
Mobile Web
Where can a preferred deal be assigned?
Where can a preferred deal be assigned?
- In the line item’s audience targeting
- In the line item’s creative assignment
- In the partner settings, under inventory source
- In the line item’s inventory source targeting
Explanation:
Preferred deals offer the following advantages over regular RTB buying on public exchanges:
Unique inventory: Preferred deals help buyers gain first-look access to unique inventory they wouldn’t normally be able to buy in the open exchange.
Buyers can also customize which inventory sources to purchase inventory from. The buyer can work closely with the publisher so that they can unlock specific sets of unique inventory (for example, more above the fold inventory). This point is dependent on the system controls and the publisher’s ability and willingness to segment out their inventory.
Read more here: https://support.google.com/displayvideo/answer/3289638
What is the result of using a VPAID tag instead of a VAST tag when running video ads?
What is the result of using a VPAID tag instead of a VAST tag when running video ads?
- More available inventory across all devices
- Less functionality for engagement and interaction with ad
- Less available inventory across all devices
- The ability to run on TrueView inventory
Explanation:
Display & Video 360 supports HTML5 VPAID using the VPAID 2.0 specification. Display & Video 360 does not support direct upload of VPAID creatives. VPAID creatives must be uploaded in Studio and synced through Campaign Manager. IF VPAID is used, you will get less available inventory across all devices.
Read more here: https://support.google.com/displayvideo/answer/3129957