CertificationAnswers

How can a site be blacklisted from an advertiser’s media buys?

 

Add the URL to a channel that is assigned to the advertiser’s exclusionary channel targeting

 

Use the audience composition report and exclude audiences that visit that site

 

Add the URL to the advertiser’s URL field

 

Identify the website’s key phrases and use them in keyword exclusion targeting

 

Explanation:

 

Exclusion: This is using a channel as a preset, excludable list of publishers where you don’t want your ads to serve. If you exclude a placement at the advertiser level, you cannot include it at the ad group level. You can exclude additional placements at the ad group level.
Read more here:  https://support.google.com/displayvideo/answer/2717490

 

 

To activate the creative approvals process for a new creative, what step must be taken?

 

• Set the creative to active

 

• Assign the creative to an active line item

 

• Resubmit the creative for approval

 

• Upload the creative to Display & Video 360

 

Explanation:

 

Creatives cannot serve until they’re assigned to an active line item and have gone through an initial review. Creatives added to Display & Video 360 go through an approval process to make sure they’re safe and appropriate for users. Whenever you add a new creative or make changes to an existing creative, your creative is automatically submitted for review again.

Read more here: https://support.google.com/displayvideo/answer/6063030

 

 

What should be used to investigate why a line item isn’t winning the majority of qualifying open auction impressions?

 

• The “Line Item Settings” CSV

 

• The line item’s impressions lost chart

 

• A General or Standard report grouped by channel

 

• The Inventory Marketplace forecast

 

Explanation:

 

The impressions lost chart illustrates, over the past seven days, how many additional impressions that matched your line items’ targeting could have been purchased.

Impressions are lost because your line items’:

• Frequency cap is too low, or
• Budget is too low, or
• Bid is too low

Read more here: https://support.google.com/displayvideo/answer/3721824

 

 

When is a “view” counted for TrueView campaigns?

 

• Each time the user clicks or watches 30 seconds or the entire video

 

• Each time a video’s screen is 50% viewable on the page

 

• Each time the user watches at least two seconds of the video

 

• Each time Active View recognizes TrueView

 

Explanation:

 

TrueView: Views: The number of times your ad has been viewed. For TrueView in-stream, this is the number of times a viewer watches for 30 seconds of your video (or the duration if it’s shorter than 30 seconds) or engages with your video (in-stream), whichever comes first. For TrueView video discovery, this is the number of times viewers choose to watch your ad by clicking a thumbnail.

Read more here: https://support.google.com/displayvideo/answer/6298774

 

 

How can a profit margin be applied to the revenue metric?

 

• Add a column and manually calculate revenue

 

• Assign a media cost markup to the partner revenue model

 

• Add a percent markup in the billing profile

 

• Assign the pixel to a line item’s conversion tracking

 

Explanation:

 

Use a revenue model of “media cost markup” to calculate your line items’ revenue based on marking up a line item’s media cost by a fixed percentage. A partner’s default partner revenue model can be set on the Default Partner Revenue Model page in a partner’s settings. If necessary, you can also set the partner revenue model for an individual line item in the Bid Pricing, Partner Revenue & Goals page in each line item’s settings.

You can apply profit margin to the revenue metric by assigning a media cost markup to the partner revenue model.

Read more here: https://support.google.com/displayvideo/answer/2696854

 

 

What is the correct Display & Video 360 account hierarchy?

 

• Partner > Campaign > Advertiser > Insertion order > Line item > Creative

 

• Partner > Advertiser > Campaign > Insertion order > Line item > Creative

 

• Insertion order > Partner > Line > Advertiser

 

• Account > Line item > Advertiser > Insertion order > Partner

 

Explanation:

 

In Display & Video 360, partners represent agencies, trading desks, or large individual advertisers. It comes top in the hierarchy. Then the advertisers comes who work under the partner. Following this, the Campaigns module comes, where you build and execute a cross-channel media plan. You’ll continue to create, optimize, and monitor campaigns, line items, and insertion orders here.

An insertion order is a document containing a set of line items that are related to the same advertising campaign. Insertion orders may optionally contain frequency caps, pacing settings, partner costs, and default targeting criteria for line items.

Each item and its details is called the line item of the Sales / Purchase Order. In simple terminology, If you create a sale order for some 10 items each and every item is called line items.

In the last of this hierarchy, creatives come. Creatives means the ad copy or ad designs to convey message to potential audience or buyers or pursue them to make sales.