CertificationAnswers

What percentage of the daily budget is applied when using “Ahead” pacing?

 

• 120% of the daily budget, based on the flight dates

 

• 150% of the budget, based on budget segments and KPIs

 

• 200% of the daily budget, based on inventory

 

• It’s not a specific percentage, it’s soley based on performance

 

Explanation:

 

Ahead pacing is best if your priority is to spend your entire budget over an entire flight, without risking potentially underspending. This pacing attempts to spend slightly faster than evenly, up to 120% of your prorated spending target. This is done to make sure you’ve spent your entire budget by the end of your flight, and is updated in real time.

Read more here: https://support.google.com/displayvideo/answer/3114676

 

 

What ad format cannot run with Even pacing set on the insertion order?

 

• Display

 

• Native

 

• TrueView

 

• Video

 

Explanation:

 

TrueView ad format cannot run with Even pacing set on the insertion order.

 

 

What are two ways to troubleshoot a non-spending line item? (select two)
Select All Correct Responses

 

• Adjust the partner revenue model

 

• Check the line item’s Impression lost chart

 

• Check the creative approval status

 

• Confirm that media fees are invoiced

 

Explanation:

 

See specific reasons and quantifications for why impression availability was lost.

The creative could not be served due to local policies – This may be related to the creative being for restricted products or services, being unapproved to serve in Russia or China, and/or the creative including calls to an unidentified ad technology provider.

Read more here: https://support.google.com/displayvideo/answer/6292894

 

 

What step should be taken to assign an advertiser to a preferred deal when creating a new inventory source?

 

• Check that the advertiser has been automatically added to the line item’s deal

 

• Assign the advertiser using a Google form

 

• Add the advertiser’s name to the inventory access field

 

• Ask the publisher to activate the deal in Display & Video 360’s insertion order

 

Explanation:

 

To add a new preferred deal or private auction inventory source to Display & Video 360, please follow these steps:

• Sign in to your Display & Video 360 account.
• From the left menu, select Inventory > My Inventory.
• Select New > New non-guaranteed inventory.

Enter the following detail for the new inventory source:

• Advertiser: Specify which advertisers should have access to the new inventory source.

Read more here: https://support.google.com/displayvideo/answer/3423616

 

 

What format cannot share a frequency cap with other media formats?

 

• Native

 

• TrueView

 

• Video

 

• Display

 

Explanation:

 

TrueView ad format cannot share a frequency cap with other media formats.

 

 

What step should be taken to track and secure a programmatic deal with a publisher?

 

• Go to Marketplace Negotiations to review and accept deals in Display & Video 360

 

• Contact your customer support representative

 

• Go to Inventory targeting within a line item and search within “Inventory Source”

 

• Go to the partner’s Basic Details, in Display & Video 360 and link the deal ID

 

Explanation:

 

You must have the following features enabled before you can execute publisher-managed creatives for Programmatic Guaranteed deals:

• Marketplace
• Programmatic Guaranteed deals

Contact Display & Video 360 Support if you need help enabling these features. Each proposal line item in Google Ad Manager is associated with a corresponding “deal” in Display & Video 360. The publisher creates the Programmatic Guaranteed proposal in Google Ad Manager. Learn more about the publisher’s process.

• Navigate to Inventory > Negotiations in the left menu. Then click In Progress and find the proposal.
• Review the rate and impressions.

Accept the proposal if all looks good.

Read more here: https://support.google.com/displayvideo/answer/6380514