CertificationAnswers

What inventory sources allow for exclusive publisher partnerships?

 

• Automatic Deals and private auctions

 

• Exchanges and preferred deals

 

• Automatic Deals and preferred deals

 

• Preferred deals and private auctions

 

 

What feature allows users to adjust fixed bids for different geographies or device types?

 

• Recency targeting

 

• Partner revenue model

 

• Viewability targeting

 

• Bid multipliers

 

Explanation:

 

Use bid multipliers to automatically increase or decrease a line item’s fixed CPM bid based on different criteria. This makes it possible to have a single line item for many different contexts, rather than using multiple line items for each permutation of your targeting.
Read more here: https://support.google.com/displayvideo/answer/7378954

 

 

What step would be taken to verify that conversion pixels are implemented and load correctly?

 

• Generate a Unique Reach report and include Cookie Reach: Average Impression Frequency

 

• Check the line item performance metrics for conversions greater than zero

 

• Generate a Standard or General report and include conversion metrics

 

• Generate a pixel load report grouped by the conversion pixel(s)

 

 

What report can identify when a campaign overspent the budget?

 

• A Verification report, grouped by “Advertiser Currency”

 

• An Inventory Availability report grouped by “Time of Day”

 

• Basic or Standard report, grouped by “Time of Day”

 

• A SDF report based on the insertion order and line items

 

Explanation:

 

Basic report grouped by “Time of day” can help you identifying budget overspent by campaigns.

 

 

What is one way to control ad frequencies across multiple insertion orders?

 

• Create insertion order budget segments

 

• Assign a frequency cap to each creative

 

• Set campaign-level frequency caps

 

• Set recency targeting

 

 

Which two views show the revenue and conversion metrics for line items? (select two)

Select All Correct Responses

 

• Quality view

 

• Pacing view

 

• Performance view

 

• Optimization view

 

Explanation:

 

The Optimization view shows if your insertion orders and line items are on track to hit spend and performance goals. In the line item tables, the Optimization view will also show recommendations for changes to make to improve pacing and performance.

Read more here: https://support.google.com/displayvideo/answer/7563784

Performance generally refers to the value you’re getting from the impressions that you’ve purchased. Performance is measured in terms of the following:

• Impressions
• Clicks
• Conversions
• Revenue

Read more here: https://support.google.com/displayvideo/answer/2697800