CertificationAnswers

At which two levels can URL Templates be set up? (select two)

Select All Correct Responses

 

• Campaigns

 

• Advertiser

 

• Engine

 

• Agency

 

Explanation:

 

You can create separate URL templates for each engine account, campaign, ad group, ad, keyword, or other trackable item. Each item in an account inherits any URL templates defined at a higher level (except for ads in engine accounts that don’t support shared templates). Templates at lower levels override templates from higher up.

Read more here: https://support.google.com/searchads/answer/4610200

 

Which three modifiers can be automated by a bid strategy? (select three)

Select All Correct Responses

 

• Location target bid adjustments

 

• Mobile bid adjustments

 

• Search impression share bid adjustments

 

• Remarketing target bid adjustments

 

Explanation:

 

Bid adjustments increase or decrease bids depending on the device a customer searches from, membership in a remarketing list, or location. Search engines vary in the scenarios and bid adjustments they support. Some search engines such as Google Ads can increase or decrease the bid you specify for specific types of devices, such as mobile, or specific types of targets, such as remarketing targets.

Read more here: https://support.google.com/searchads/answer/1184733

 

 

Which two column categories appear in formula columns? (select two)

Select All Correct Responses

 

• Engine metrics

 

• Creation time

 

• Search impr share

 

• Conversion metrics

 

Explanation:

 

Formula columns use data from other columns in Search Ads 360 to create custom KPIs. Following are the categories appear in formula columns:

Engine metrics, Search Ads 360 and Floodlight, Names and attributes, Google Ads conversions, Google Ads quality score and first page bid, Bid strategies, Budget pacing, Paid & Organic, Google Analytics and Inventory management.

Read more here: https://support.google.com/searchads/table/6137282

 

What permissions are needed to create an advertiser?

 

• Read-only

 

• Advertiser viewer

 

• Agency Manager

 

• Advertiser user (edit access)

 

 

Explanation:

 

To create an advertiser in Search Ads 360, your Google account needs all of the following permissions:

• In Search Ads 360, you need agency manager permissions.
• In Campaign Manager, your user profile needs the Agency Admin role. Google accounts with multiple user profiles in Campaign Manager are not supported in Search Ads 360.If your Google account has been granted multiple user profiles in Campaign Manager, you won’t be able to create an advertiser in Search Ads 360, even if your Campaign Manager profiles have the correct roles.

Read more here: https://support.google.com/searchads/answer/2491917

 

Which two types of goals can be targeted in Bid Strategies? (select two)

Select All Correct Responses

 

• Conversion

 

• Profit Margin

 

• Business data

 

• Revenue

 

Explanation:

 

Instead of manually setting bids and bid adjustments in response to changes in your advertising goals or in the overall advertising landscape, use a Search Ads 360 bid strategy to automate the process.

Search Ads 360 bid strategies optimize your advertising spend across the supported search engine accounts within an advertiser. They monitor the performance of keywords and product groups, and adjust bids to achieve the highest number of conversions, the greatest amount of revenue, the best position, or highest number of clicks your campaign budgets allow.

Read more here: https://support.google.com/searchads/answer/6231813

 

 

Which two user types can activate the conversion API? (select two)

Select All Correct Responses

 

• Agency manager

 

• Advertiser user

 

• Agency user

 

• Advertiser manager

 

Explanation:

 

Before you can use the conversion API or attribute offline conversions to a Google click ID, a Search Ads 360 user with agency manager or advertiser manager access needs to sign in to Search Ads 360 and activate the conversion API for the advertiser. If no one in your organization has agency manager or advertiser manager access, contact customer support, who can enable the conversion API for you.

Read more here: https://support.google.com/searchads/answer/2604604