CertificationAnswers

What’s the view rate of a Google Ads campaign that shows 10,000 impressions, 900 views, and 300 clicks?

October 29, 2018 By CertificationAnswers

What’s the view rate of a Google Ads campaign that shows 10,000 impressions, 900 views, and 300 clicks?

0.11

0.09

0.02

Explanation:

View rate shows you the number of views or engagements your video ad receives divided by the number of times your ad is shown (video and thumbnail impressions).
Read more here: https://support.google.com/adwords/answer/2375431?hl=en

True or False: YouTube remarketing lists can be used with standard text and display ads.

October 29, 2018 By CertificationAnswers

True or False: YouTube remarketing lists can be used with standard text and display ads.

True

False

Explanation:

You can also use video remarketing lists for standard AdWords text ads or display ads.
Read more here: https://support.google.com/adwords/answer/2545661?hl=en

Before introducing mobile site design best practices to your clients, you should examine their.

October 29, 2018 By CertificationAnswers

Before introducing mobile site design best practices to your clients, you should examine their.

design process

existing mobile sites

page speed scores

staffing and budget

With YouTube Analytics, you can track metrics on:

October 29, 2018 By CertificationAnswers

With YouTube Analytics, you can track metrics on:

YouTube session length

cost-per-channel visit

playback locations

TrueView ad skip rates

Explanation:

The Playback locations report shows the pages or sites that your videos are being viewed on.
Read more here: https://support.google.com/youtube/answer/1714546?hl=en

You can monitor the performance of your channel and videos with up-to-date metrics and reports in YouTube Analytics. There’s a ton of data available in different reports, like the Watch time, Traffic sources, and Demographics reports. The Playback locations report shows the pages or sites that your videos are being viewed on.

Source

What does average view frequency measure?

October 29, 2018 By CertificationAnswers

What does average view frequency measure?

All of the listed answers are incorrect

The average number of times people have viewed the ad

The average number of channel views

The average view rate for the ad

Explanation:

The typical number of times that someone viewed your ad over a given time period. For example, if your video ad’s average view frequency is 1.49, it means that someone viewed your ad about one and a half times during a specific period. Ideally, the average view frequency should be closer to 1 because, typically, people don’t want to view ads more than once.

Why did Facebook create “2G Tuesdays”?

October 29, 2018 By CertificationAnswers

Why did Facebook create “2G Tuesdays”?

Facebook didn’t create “2G Tuesdays”

To understand how people on 2G use their product

To run random experiment

Most users are on 2G

Explanation:

Facebook even instituted 2G Tuesdays to help understand how people on 2G use their product. On Tuesdays, employees get a pop-up that gives them the option to simulate a 2G connection.