CertificationAnswers

Which is an example of an unnecessary resource negatively impacting the user experience?

October 29, 2018 By CertificationAnswers

Which is an example of an unnecessary resource negatively impacting the user experience?

optimized images

one web font

a photo carousel on the homepage that allows the visitor to preview multiple photos with a quick click

lazy loading

Explanation:

Too often, pages contain resources that are unnecessary, or worse, that hinder page performance without delivering much value to the visitor or to the site they’re hosted on. This applies equally to first-party and third-party resources and widgets:

Which of these features is part of a Progressive Web App?

October 29, 2018 By CertificationAnswers

Which of these features is part of a Progressive Web App?

Add to home screen

Location API

Call API

UX API

Explanation:

Worthy of being on the home screen When the Progressive Web App criteria are met, Chrome prompts users to add the Progressive Web Apps to their home screen.

Keeping CSS independent of HTML allows us to treat_and _as separate concerns.

October 29, 2018 By CertificationAnswers

Keeping CSS independent of HTML allows us to treat_______and _______as separate concerns.

content; design

images; articles

user experience; speed

analytics; optimization

Explanation:

keeping our CSS independent of HTML allows us to treat content and design as separate concerns: designers can work on CSS, developers can focus on HTML, and so on.

AMP the page waiting for resources to download:

October 29, 2018 By CertificationAnswers

AMP ______ the page ______ waiting for resources to download:

indexes; while

displays; after

lays out; without

caches; before

Explanation:

External resources such as images, ads or iframes must state their size in the HTML so that AMP can determine each element’s size and position before resources are downloaded. AMP loads the layout of the page without waiting for any resources to download.

Which of the following is NOT a best practice for a financial company to keep users from dropping out of the funnel?

October 29, 2018 By CertificationAnswers

Which of the following is NOT a best practice for a financial company to keep users from dropping out of the funnel?

Remembering and prefilling preferences of registered users in forms

Asking for registration to use the site

Letting users convert as a guest

Using click-to-call buttons for complicated forms or complex tasks

Explanation:

Participants appreciated the option to call a financial-services company to complete an action over the phone, rather than fill out complicated forms on their mobile devices.

How do you prioritize optimization of the mobile site for browser versions or screen resolutions:

October 29, 2018 By CertificationAnswers

How do you prioritize optimization of the mobile site for browser versions or screen resolutions:

Prioritize the site with the highest conversion rates

Optimize all at the same time

Look for the oldest version of your site

Look for the highest number of sessions and lowest conversion rates (or highest bounce rates)

Explanation:

Understand if users’ experience differs on different browsers or screen resolutions: Prioritize optimization of the mobile site for browser versions or screen resolutions with the highest number of sessions and lowest conversion rates (or highest bounce rates). For example, if you observe low conversion rates for some browser versions or screen resolutions, make sure your CTA buttons stay in natural (easy-to-reach) areas and make sure they are functioning.