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Home » Archivo de CertificationAnswers » Page 951

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If a content owner deactivates a reference file, it will:

October 29, 2018 By CertificationAnswers

If a content owner deactivates a reference file, it will:

 

  • Deactivate the reference file for 30 days and suspend matching

 

  • Stop claiming new user-uploaded content that matches the reference file

 

  • Continue matching new user uploads, but change the match policy to track

 

  • Release all prior claims made against the reference file, but continue matching new user uploads

 

Explanation:

 

In YouTube, a reference or a reference file is a copy of an assets video or audio content that YouTube uses for Content ID matching. From a reference, YouTube creates a digital fingerprint that Content ID compares with videos uploaded by other YouTube users.

The most important thing to keep in mind when creating references is to make sure you have exclusive rights to the content. Note, that claiming content you do not own could result in serious penalties including even termination of your partner account.

So, you create a reference file by claiming a video and enabling Content ID for it. But what happens if you choose to deactivate your reference later? Well, it’s pretty obvious.  If you choose to deactivate your reference it will stop claiming new video videos matching your content.

Please note that an asset can have more that one reference file.

Learn more on the official Google support website.

 

Filed Under: Youtube Content Ownership Assessment Exam Answers

How can an administrator exercise control over whether users can see revenue reports?

October 29, 2018 By CertificationAnswers

How can an administrator exercise control over whether users can see revenue reports?

 

  • Notify partner manager of reporting preferences

 

  • This can’t happen: the full Analytics suite is available to everyone who’s signed in.

 

  • Invite users to be content owners via email.Comments, views, watch time.

 

  • Exclude revenue data from a user role

 

Explanation:

 

In YouTube, when a content owner is created, there is always one user who has administrator right for that content owner. The administrator has all powers managing content, also he can invite other users and delegate them specific roles. Assigning content management permissions allows the admin to control what specific users see and can do managing content. This is with no doubts very important managing large channels.

So, how can an administrator exercise control over whether users can see revenue reports? Well, in this case, an administrator should exclude data from a specific user role.  He can choose the role that will give the invited user the proper permissions. Note that, when you choose a role, the permissions for that role appear so that you can verify that you’ve chosen the correct role.

Tip: You can create a new role and assign specific rights to control more specific user rights.

Learn more on the official Google support website.

 

Filed Under: Youtube Content Ownership Assessment Exam Answers

Which of the following is true of Content ID?

October 29, 2018 By CertificationAnswers

Which of the following is true of Content ID?

 

  • Content ID is only available to channels with >1 million subscribers.

 

  • Content ID scans all uploads and removes portions that infringe copyright.

 

  • Content ID enables rights holders to block, track, or monetize uploads that use copyrighted content.

 

  • Content ID allows viewers to flag harmful or dangerous content.

 

Explanation:

 

Content ID is a genuine system developed to manage and protect your copyrights at scale. As the result, copyright owners can use a system to easily identify and manage their content on YouTube, and choose a policy to apply. Every time somebody uploads a video and on a regular basis after that videos are scanned against a database of files that have been submitted to us by content owners.

Copyright owners using content ID can apply and manage their policies. In other words, they can choose different actions to take. For example, they can choose to block, Monetize or Track videos.

So, in this case, which of the following is true of Content ID? As explained above, content owners can choose what action to take, whether to block, monetize or track videos which match the content they own.

Learn more on the official Google support website.

 

Filed Under: Youtube Content Ownership Assessment Exam Answers

If the primary goal for your video campaign is building awareness, what are the KPIs you’d look at?

October 29, 2018 By CertificationAnswers

 

If the primary goal for your video campaign is building awareness, what are the KPIs you’d look at?

 

 

View-through rate, watch time, favorability lift, consideration lift, and brand interest lift

 

Views, impressions, unique users, awareness lift, and ad recall lift

 

Clicks, calls, and sign-ups

 

Sales and purchase intent lift

 

Explanation:

 

Once you‘ve determined your marketing goal, answering this question gets easy. Here are a few KPIs you can capture with Google’s video products and the marketing goals each can monitor.

Awareness

  • Views
  • Impressions
  • Unique users
  • Awareness lift
  • Ad recall lift

Read more here:

  • Open>> https://academy.exceedlms.com
  • Course: AdWords Video Certification
  • Topic: Find the right video solutions & metrics

 

 

 

Filed Under: Google Ads Video Advertising Certification Assessment Answers

Before finalizing the target audience for his next campaign, Sacha would like to find out more about what his potential audience, especially what they think about his product. What Google tool could he use to gain this insight quickly?

October 29, 2018 By CertificationAnswers

 

Before finalizing the target audience for his next campaign, Sacha would like to find out more about what his potential audience, especially what they think about his product.

What Google tool could he use to gain this insight quickly?

 

 

Google Shopping Insights

 

Google Trends

 

Google Correlate

 

Google Surveys

 

Explanation:

 

Use Google Surveys to:

  • Probe for audience thoughts on existing or past campaigns
  • Test consumer insights
  • Uncover customer mindsets

Read more here:

  • Open>> https://academy.exceedlms.com
  • Course: AdWords Video Certification
  • Topic: Understand your audience better

 

 

Filed Under: Google Ads Video Advertising Certification Assessment Answers

Tom has his sights set on this TrueView in-stream ad launching his new food truck company app. What creative element encourages his customers to interact with the ad and actually take action?

October 29, 2018 By CertificationAnswers

Tom has his sights set on this TrueView in-stream ad launching his new food truck company app.

What creative element encourages his customers to interact with the ad and actually take action?

 

 

His company’s brand name

 

A direct call-to-action (CTA)

 

His company logo

 

Background music

 

Explanation:

 

Qualities of CTA overlays:

  • Available on TrueView Video discovery and in-stream video ads on YouTube — at no extra cost
  • Can increase viewer engagement and add an interesting element to your ads
  • Display regardless of whether your video is triggered through an ad or an organic (unpaid) view — because they’re associated with the video, not the ad

Read more here:

  • Open>> https://academy.exceedlms.com
  • Course: AdWords Video Certification
  • Topic: Optimize your video campaign for success

 

 

Filed Under: Google Ads Video Advertising Certification Assessment Answers

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