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How would you recommend that William set his budget if he wants to spend US $608 per month on his campaign? OR An advertiser has decided that they want to spend $608 per month for their campaign. How would you recommend they set their budget in their AdWords account?

October 28, 2018 By CertificationAnswers

How would you recommend that William set his budget if he wants to spend US $608 per month on his campaign? OR An advertiser has decided that they want to spend $608 per month for their campaign. How would you recommend they set their budget in their AdWords account?

Set a daily budget of $20 for the advertiser’s campaign

Set a bid of $20 per ad group

Set a daily budget of $20 for the advertiser’s account

Set a bid of $20 for the advertiser’s campaign

Explanation:

With AdWords, you choose a daily budget for each campaign based on your advertising goals and the average amount that you’re comfortable spending each day. You can change your budget at any time.

This article explains how to set and change your daily budget.

In Google Ads, your daily spend can differ day-by-day even you set your daily budget. However, with all Google Ads campaigns, you won’t be charged more than your average daily budget multiplied by the average number of days in a month (30.4). Note, that Google count that one month has 30.4 days inaverage.

Keeping that in mind let’s look at the question. So, how would you recommend that William set his budget if he wants to spend 608 USD per month on his campaign? The answer is in the question. 608 USD on “campaign”, not account or a group. 608 USD divided by 30.4 is 20 USD per day for a campaign.

Tip: It’s very easy to overspend with Google Ads. Start from very specific keywords and tailor your landing pages to get as close as possible to highest quality score.

What’s the difference between cost-per-click (CPC) bidding and cost-per-view (CPV) bidding?

October 28, 2018 By CertificationAnswers

What’s the difference between cost-per-click (CPC) bidding and cost-per-view (CPV) bidding?

The advertiser pays for an impression on an ad with CPC bidding, and pays when a user watches a video ad with CPV bidding.

The advertiser pays for a click on an ad with CPC bidding, and pays when a user watches a video ad with CPV bidding.

The advertiser pays for a click on an ad with with CPC bidding, and pays for a video ad impression with CPV bidding.

The advertiser pays for a click on an ad with CPC bidding, and pays for a conversion with CPV bidding.

Explanation:

With Cost-Per-Click (CPC) bidding, you can set a maximum price on the cost of someone clicking on your AdWords ads. You pay per click. CPV is a bidding method for video campaigns where you pay for a view. A view is counted when a viewer watches 30 seconds of your video ad (or the duration if it’s shorter than 30 seconds) or interacts with the ad, whichever comes first. Video interactions include clicks on the call-to-action overlays (CTAs), cards, and companion banners.

With CPV bidding, you’ll pay for video views and other video interactions (such as clicks on the call-to-action overlays, cards, and companion banners), whichever comes first.

In setting up her latest video campaign on YouTube, Susan is faced with the Video targeting tab and a myriad of audience settings. What strategy should she adopt to optimize her campaign’s view rates?

October 28, 2018 By CertificationAnswers

In setting up her latest video campaign on YouTube, Susan is faced with the Video targeting tab and a myriad of audience settings.

What strategy should she adopt to optimize her campaign’s view rates?

Take it easy — to start, simply go with the default targeting settings while getting used to running an AdWords video campaign.

Start broad — adjust the settings to reach a wide audience, test, and then refine the settings based on the performance data.

Maximize for success — take advantage of each setting to narrow things down based on the insights you’ve uncovered on your ideal audience.

Use what you know — adjust the settings to mimic those used for a prior successful video campaign.

You work for an advertiser or agency with an upfront deal. What is the best way to reserve Google Preferred inventory?

October 28, 2018 By CertificationAnswers

You work for an advertiser or agency with an upfront deal. What is the best way to reserve Google Preferred inventory?

YouTube

AdWords

Through a third-party provider

Through a Google representative

Explanation:

Reserve media: Google will set up your campaign and get it ready for launch. But keep in mind that it takes a village! Brands, media agencies, creative agencies, your Google team, etc. Be sure to check with your Google representative on roles and responsibilities for each party to ensure a smooth launch.

Linking a YouTube channel to a Google Ads account lets you:

October 28, 2018 By CertificationAnswers

Linking a YouTube channel to a Google Ads account lets you:

manage multiple channels from one Google account

use brand accounts to manage many YouTube channels at once or to manage multiple Google Accounts

manage one channel from one Google account

manage one channel from one Google account and let multiple people manage a channel

Explanation:

You can link more than one AdWords account to your YouTube channel and vice versa. You can’t link a YouTube channel to AdWords if a channel has no public uploads and less than 10 subscribers.
Read more here: https://support.google.com/youtube/answer/3063482

What is a key difference between reservation buying and auction buying?

October 28, 2018 By CertificationAnswers

What is a key difference between reservation buying and auction buying?

Reservation buying means pre-packaged lineups, while auction buying is for individual impressions.

Reservation buying is done programmatically, while auction buying is done manually.

Reservation buying is done manually, while auction buying is done through a Google representative.

Reservation buying includes hard-to-sell inventory, while auction buying does not.