CertificationAnswers

 

What are the targeting options for mastheads?

 

 

Affinity, remarketing, and topics

 

Visitors to the YouTube homepage in a targeted country

 

Affinity and remarketing

 

Topics and remarketing

 

Explanation:

 

Affinity and topics targeting are possible but remarketing is not possible. Most appropriate and close answer is Visitors to the YouTube homepage in a targeted country.
Read more here: https://support.google.com/partners/answer/6030919?hl=en

 

 

 

The initial remarketing list size for video campaigns includes users from the past:

 

• You can’t include visitors from past days

 

• 30 days

 

• 15 days

 

• 540 days

 

Explanation:

 

You can show personalized ads to millions of viewers across YouTube and video partner sites, based on their past interactions with your videos or YouTube channel. This is known as “video remarketing” By reinforcing your message with people who have already seen your videos or channel, you’re more likely to succeed in increasing your return on investment. You can set a membership duration for how long a visitor or user stays on your list. Visitors or users are removed from your list by the time their membership duration expires, unless they use your website or app again (in this case the clock is reset for the duration you’ve set). Default duration is 30 days while maximum durations could be 540 days.

Read more here: https://support.google.com/adwords/answer/2472738?hl=en

 

 

 

How can an advertiser set up Google Ads conversion tracking for a TrueView in-stream ad campaign?

 

 

• By creating a Google Ads conversion tracking code

 

• You can’t measure conversions with the in-stream format

 

• By using YouTube Analytics

 

• By using Google Analytics

 

 

Explanation:

 

With AdWords conversion tracking, you can see how effectively your ad clicks lead to valuable customer activity, such as website purchases, phone calls, app downloads, newsletter sign-ups, and more. Depending on the type of conversion you’re tracking, the setup process is different, so the first step in setting up conversion tracking is choosing a conversion source, or where your conversions come from.

You can use AdWords conversion tracking to track the number of people who click on a video ad and ultimately perform the desired conversion action. Since video advertising doesn’t always drive immediate conversions, we recommend that you look at view-through conversion data, which shows the number of online conversions that happened within 30 days after a viewer saw, but did not click, your video ad.

Read more here: https://support.google.com/adwords/answer/2456138?hl=en

 

 

 

True or False: Advertisers have to implement a code to use the remarketing feature on a video campaign.

 

False

 

True

 

Explanation:

 

Remarketing lists are created by linking your YouTube account to your AdWords account. Once you link accounts, you can create remarketing lists that reach people who have done the following YouTube-related actions:

• People who watch any of your videos
• People who take an action (like, dislike, comment, or share) on any of your videos
• People who view your video as a TrueView video ad
• People who visit or subscribe to your YouTube channel

Read more here: https://support.google.com/adwords/answer/2545661?hl=en

 

 

 

What is masthead billing based on?

 

• Impressions

 

• A flat daily fee

 

• Impressions and clicks

 

• Clicks

 

Explanation:

 

As an advertiser or ad agency, you can buy placements on a reservation basis–instead of through the AdWords auction–when you want to pay based on the number of impressions (also known as cost-per-thousand impressions) or per day (cost-per-day). Reservation campaigns also let you buy impressions at a fixed rate.
Read more here: https://support.google.com/partners/answer/6030919?hl=en

 

 

What are best practices for creating a TrueView in-stream ad?

 

• A) All of the listed answers are correct

 

• B) Provide clear next steps so customers can take action

 

• C) Deliver the most important message early in the video

 

• D) All a call-to-action (CTA) overlay

 

Explanation:

 

Following are the best practices for creating a TrueView in-stream ad.

• Be clear about what your business offers, since the video may be your sole communication with a site’s viewers:
• Have a clear call-to-action within your ad, and select colors and fonts to match your brand.
• Keep your video short and sweet. Deliver your most important messages early in the video, in case viewers stop watching before it’s over. Play rates drop off significantly after 45 seconds.
• Provide clear next steps for customers to take after finishing the video. That could be making a purchase, or visiting your website or store.

Read more here: https://support.google.com/youtube/answer/2375498?hl=en