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What’s needed for an advertiser to set up a video ad campaign?

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What’s needed for an advertiser to set up a video ad campaign?

 

  • A budget for creating professional video ads

 

  • A conversion rate of at least 5% on the Google Search Network

 

  • A YouTube video

 

  • A base AdWords budget in addition to pay-per-click costs

 

Explanation:

 

In order to run video ads you need to have a video ad uploaded directly in YouTube

TrueView video ads are an exciting way to reach and engage your audience on YouTube and across the web. To create a TrueView video ad, your videos must be hosted on YouTube.
Read more here: https://support.google.com/adwords/answer/2375497?hl=en

 

 

 

 

You want to plan YouTube media in terms of reach and frequency, talk in terms of GRPs and cost per points. What Google measurement solution will you use?

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You want to plan YouTube media in terms of reach and frequency, talk in terms of GRPs and cost per points. What Google measurement solution will you use?

 

 

Google’s reach solutions

 

Brand Lift

 

Google Consumer Surveys

 

Sales Lift

 

Explanation:

 

Google’s reach solutions will help you plan YouTube media in terms of reach and frequency, talk in terms of GRPs and cost per points.

 

 

 

An advertiser wants to create ads that target potential customers in California. Which targeting method should this advertiser use to target these customers?

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An advertiser wants to create ads that target potential customers in California. Which targeting method should this advertiser use to target these customers?

 

 

Keyword targeting

 

Device targeting

 

Audience targeting

 

Location targeting

 

 

Explanation:

 

Location extensions: Encourage people to visit your business by showing your location, a call button, and a link to your business details page—which can include your hours, photos of your business, and directions to get there.

 

In Google Ads, you can choose between different targeting options. In this case, you want to target customers in California. Means you should use location targeting.

Tip: California is … huge. Always consider narrowing your audience to reach the most relevant people. Combine several targeting options. That will be better for your budget. And California also…

Read more here:

 

 

 

An advertiser wants to know if Shopping ads will appear on YouTube. What should you tell her?

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An advertiser wants to know if Shopping ads will appear on YouTube. What should you tell her?

 

 

Shopping Ads can only appear on Google.com

 

Shopping Ads can only appear on retail websites.

 

Shopping ads can appear on Google Search partner websites like YouTube

 

Shopping ads can only show on pre-roll video ads on YouTube

 

Explanation:

 

With a Shopping campaign type, you might see your ads in Google Shopping, next to search results, and near text and responsive ads. They can also show up on Google Search partner websites like YouTube.

This campaign type is useful for retailers who want to promote their online and local inventory, boost traffic to their website or local store, and find better qualified leads.

Read more here:

 

 

How are rich media ads different from other ad formats?

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How are rich media ads different from other ad formats?

 

 

They are displayed on the Search Network

 

They are a type of text ad

 

They are static image ads

 

They are ads with animation or other types of motion

 

Explanation:

 

Rich media ads allow you to more actively engage a web user than standard text or display formats. Rich media ads include video ads, Flash animated ads, and ads that mix text and animated content and designs. You can easily create these types of ads using the AdWords Ad gallery, or you can use existing rich media assets served through a third party ad server.

Read more here: https://support.google.com/partners/answer/172610