CertificationAnswers

 

When targeting a private deal with a news publisher that constantly refreshes the text on the page, which targeting should be avoided?

 

 

Demographics

 

Keyword

 

Geography

 

Time and Day

 

Explanation:

 

Content needs to be categorized before it can be associated with specific keyword and category targeting, and this can take several days after the content is published. For this reason, keyword and category targeting doesn’t work well with inventory consisting of new or frequently changed content (for example, news and social media sites).

Read more here: https://support.google.com/displayvideo/answer/2697825

 

 

 

Which two objectives can be selected as a campaign goal? (select two)

 

 

Drive offline or in-store sales

 

Raise awareness of my brand or product

 

Behavioral audience targeting

 

Remarket to existing customers

 

 

 

 

Which campaign setting impacts how the associated insertion orders deliver?

 

 

Campaign name

 

Planned spend

 

Frequency capping

 

Performance goal

 

 

 

 

Which ad formats cannot be assigned to a single line item? (select two)

Select All Correct Responses

 

 

VPAID and VAST

 

Video and Display

 

Image and HTML5

 

TrueView and Video

 

 

Explanation:

 

In TrueView line items, creatives are specified by selecting the YouTube video you want in a TrueView ad within the TrueView line item’s TrueView ad group.

Read more here: https://support.google.com/displayvideo/answer/6274702

 

 

 

 

 

How can a campaign be activated after creating it?

 

 

Upload a campaign Structured Data File with “Live” in the status column

 

Select the Activate dropdown for the campaign, line items, and insertion orders

 

Submit an IO to your support agent

 

Set the campaign’s start date to “Today”

 

 

 

 

What timezone is applied to inline charts and metrics data?

 

 

US Eastern timezone

 

The advertiser’s timezone

 

The user’s timezone

 

US Pacific Timezone

 

Explanation:

 

In Display & Video 360, the time zone of your advertiser affects the start/end dates for line items and insertion orders, and the time windows used for counting impressions, clicks, and conversions.
Read more here: https://support.google.com/displayvideo/answer/3184282