CertificationAnswers

 

What is the difference between Programmatic Guaranteed deals and preferred deals?

 

 

Programmatic Guaranteed deals are imcompatible with conversion pixels

 

Programmatic Guaranteed deals have required minimum spend

 

Preferrred deals do not allow targeting edits in Display & Video 360

 

Preferred deals have required minimum spend

 

Explanation:

 

Programmatic Direct helps connect buyers and sellers of digital advertising. For publishers, Programmatic Direct allows them to package together specific inventory on their sites or apps (such as unique formats, verticals, audiences and subsites), and make it available to a global community of marketers to buy programmatically. Programmatic Guaranteed deals have required minimum spend.

 

 

 

What step should be taken to configure a Programmatic Guaranteed deal once negotiations are complete?

 

 

Select the deal from the the insertion order’s Inventory Source targeting

 

Find the deal in Marketplace and assign the creative

 

Add the Deal ID in the advertiser’s Basic Details

 

In My Inventory, find the deal and select configure

 

Explanation:

 

Sign in to your Display & Video 360 account. Select Inventory > My Inventory from the menu on the left. Click New > New guaranteed inventory. The “New Guaranteed inventory” page appears. In the “Deal details” section, enter a name for the insertion order that you are creating along with the publisher’s name.

Read more here: https://support.google.com/displayvideo/answer/7067656

 

 

 

What are two Google Audiences? (select two)

 

 

In Market

 

Affinity

 

First-party

 

Third-party

 

 

 

What is one benefit of applying “auto budget allocation” to an insertion order’s budget settings?

 

 

 

The system automatically moves budget to higher performing line items

 

The system will apply new budgets based on the insertion order’s goal

 

The system automatically provides budget suggestions to the Quality metrics

 

Budget segments will automatically actualize and allocate to future segments

 

 

 

 

At what levels can pacing be set?

 

 

Insertion order and line item

 

Campaign and line item

 

Campaign and insertion order

 

Line item and ad group

 

Explanation:

 

Pacing is set at insertion order and line item level. Pacing is the rate at which a budget is spent.

Read more here: https://support.google.com/displayvideo/answer/3114676

 

 

 

How can a line item’s potential reach be increased from 1K to 1M targeted impressions?

 

 

Add targeting such as channel and environment

 

Add budget segments to the insertion order

 

Increase the bid and budget

 

Remove targeting such as keywords and exclusionary site lists

 

Explanation:

 

Line item reach forecasting in Display & Video 360 enables you to efficiently create line items that meet your campaign’s goals. Reach forecasting data is updated automatically as you change the settings of a line item, so you can:

• Verify that the line item will meet your campaign goals.
• Explore how each targeting option impacts the reach of your line item.
• See how adjusting your bid or budget changes performance.

It is recommended to remove targeting such as keywords and exclusionary site lists, to increase potential reach from 1K to 1M targeted impressions.

Read more here: https://support.google.com/displayvideo/answer/2995711