CertificationAnswers

 

What step should be taken to view performance data for targeted audience segments?

 

 

Go into the insertion orders default targeting and use the potential reach metric

 

Generate an audience performance report and select “include only targeted audience lists”

 

Generate an audience composition report and filter for line items targeting audiences

 

Generate an Inventory Availability report and filter by all targeted audiences

 

Explanation:

 

Use the Audience Performance report to see how well your line items performed for the various audience lists available in Display & Video 360. This report is not available for TrueView line items.

This report looks at all the users you reached, and groups your impressions, clicks, and conversions by the audience lists those users were in. This includes not only first-party lists, but also third-party lists. To view performance data for targeted audience segments, you need to generate an audience performance report and select “include only targeted audience lists”

Read more here: https://support.google.com/displayvideo/answer/2650629

 

 

 

What are two ways to check why a private deal is not running? (select two)

Select All Correct Responses

 

 

Generate an Audience Composition report

 

Use the Deals Troubleshooter

 

Search the history logs for the deal

 

Check the creative approval status

 

Explanation:

 

You need to check if you creative has been approved to run. You should run the troubleshooter to find out the issue.
Read more here: https://support.google.com/displayvideo/answer/6292894

 

 

 

How is the daily budget calculated for an insertion order with Flight Even pacing?

 

 

The campaign’s budget, minus the flight budget spent, divided by the number of days remaining

 

The remaining flight budget divided by the number of days remaining

 

The flight budget divided by the number of remaining days and multiplied by 1.5

 

The remaining flight budget multiplied by the number of days remaining

 

 

 

 

For deals, which tool can be used to identify if the correct creative sizes are sent with the bid request?

 

 

YouTube Programmatic Guaranteed reporting

 

Creative status field

 

Advertiser’s History

 

Deals Troubleshooter

 

Explanation:

 

The Deal Troubleshooter is a powerful, easy-to-use tool for analyzing problems with private auctions, guaranteed deals, and preferred deals. With the Deal Troubleshooter, you can:

• See at a glance why a deal is not spending.
• Troubleshoot deals from any exchange that has deals integrated with Display & Video 360.
• Use a filter to troubleshoot specific deals if the line item is targeting multiple deals.
• See specific reasons and quantifications for why impression availability was lost, at three separate levels.

Read more here: https://support.google.com/displayvideo/answer/6292894

 

 

 

What hierarchy levels are required to permission and link a YouTube channel to run TrueView?

 

 

• Campaign and Advertiser

 

• Partner and Advertiser

 

• Advertiser and Insertion Order

 

• Partner and Insertion Order

 

 

 

 

What data cannot be evaluated with a Standard or General performance report?

 

 

Impressions and eCPM by website

 

Clicks and conversions for individual creatives

 

The match ratio of third- and first-party audience segments

 

Viewability metrics across each IO and line item

 

Explanation:

 

The match ratio describes the similarity between the users on a first-party audience list to the users on a third-party audience list. It is not something that you can evaluated with a Standard or General performance report.

General or standard performance report is useful when you want to see changes in your campaigns’ performance.

Read more here: https://support.google.com/displayvideo/answer/3284116