CertificationAnswers

 

How would you add third-party verification to a creative when Campaign Manager is your ad server?

 

 

In Display & Video 360, use the custom tag wrapper feature

Add the Display & Video 360 tags to Campaign Manager with the third party verification’s tracking link

Download the Campaign Manager tag, append to the Display & Video 360 tag, and perform a SDF bulk upload

Add the integration code to the advertiser’s Basic Details and upload the tags to Display & Video 360

 

 

 

To access a first-party audience list from a Floodlight tag in Display & Video 360, what step should be taken in Campaign Manager?

 

 

 

• Assign the Floodlight tag to an audience list

 

• Set the Floodlight tag to accept Dynamic tags

 

• Add a custom variable for audience targeting

 

• Add a Display & Video 360 macro to the Floodlight Tag

 

Explanation:

 

If you’ve linked your Floodlight configuration to your advertiser, you can target new audience lists in Display & Video 360 as soon as they’ve been created as Floodlight activities in Campaign Manager. Occasionally, it may take up to an hour for a newly created Floodlight activity to appear in Display & Video 360.

Read more here: https://support.google.com/displayvideo/answer/2949947

 

 

How can an advertiser be granted access to TrueView inventory?

 

 

Accept Terms & Conditions and Fees in the Partner’s settings

 

Add a 4 percent media fee to the partner revenue model

 

Add YouTube to the targeted sites in the TrueView channel

 

Add YouTube to the list of accepted exchanges in the Partner’s settings

 

 

 

How does the setup for a Programmatic Guaranteed deal differ from a preferred deal?

 

 

Programmatic Guaranteed deals are available in the insertion order’s Inventory source targeting

 

The publisher needs to agree on the targeting and categories for an open auction deal

 

The publisher needs to agree on number of impressions and fixed price for a Programmatic Guaranteed deal

 

The publisher sets up line items in Display & Video 360 for any Programmatic Guaranteed deals

 

 

 

 

What are two ways to make bulk changes within Display & Video 360 campaigns?

Select All Correct Responses

 

• Use Structured Data Files (SDF)

 

• Update within Campaign Manager

 

• Navigate to optimization within line item view

 

• Naviagate to Insertion Order < Line Item level < Select Line Item < Action <Bulk Edit

 

Explanation:

 

Now you can upload changes to your Bid Manager campaigns using a Structured Data File (SDF). SDF spreadsheets are .csv files that make it easy to create and edit line items, insertion orders, ads, and ad groups across your video, display, and TrueView programmatic media buys.

 

 

 

What step would an advertiser take to target a list of email addresses?

 

 

• Create a Customer Match list for TrueView

 

• Create a Custom Affinity audience list

 

• Assign a Floodlight tag to an audience list in Campaign Manager

 

• Add the email addresses to keyword targeting

 

Explanation:

 

Customer Match lets you serve ads based on data about your customers that you share with Google. With Customer Match targeting, you can also reach new users by targeting similar audiences to your most valuable customers.

Customer Match is only available for TrueView line items (TrueView and bumper ad formats). It only supports targeting users who are signed into their Google accounts on YouTube. It does not support targeting traffic on Google video partner sites.

Read more here: https://support.google.com/displayvideo/answer/6401903