CertificationAnswers

 

Which kind of targeting can help deliver ads to mobile users when they’re physically near your business location?

 

 

        Profile targeting

 

        Ad schedule targeting

 

        Location targeting

 

         Keyword targeting

 

Explanation:

 

Mobile signals tell when consumers have a need and the context of where this need is located. AdWords location targeting enables us to use these signals and context to deliver mobile ads in those moments.

Read more here:

• Open>> https://academy.exceedlms.com
• Course: Adwords Mobile Advertising
• Topic: Design great mobile sites

 

 

 

 

What two things can you track with AdWords out of the box without making any code changes to your app?

 

 

        Android app downloads and Android in-app purchases

 

        All app installs and all in-app purchases

 

        You can actually track any custom event you want to define

 

        App installs and core user demographics

 

Explanation:

 

• Your in-app purchases for Android apps — AdWords pulls this right from the Google Play store when you link it to AdWords
• The number of downloads your Android app got from your ad, so you know if your install campaign is effective

 

 

 

Roger has your app installed on his phone. While browsing products online, he happens upon a link to one of your products. He’s interested and clicks the link. If you enabled deep linking, where does Roger go to next?

 

 

The product page on your mobile site

 

The Google Play or App store, where he can install your app

 

The product page on your app

 

Your mobile site’s homepage

 

 

 

Your company has chosen a third-party app analytics service and they happen to be a part of the App Attribution Partners program. In order to share data between Google Ads and your partner’s platform, what do you need to do?

 

 

• Establish a server-to-server connection using postback URLs.

 

• Generate a link ID and share it with your partner.

 

• Consider a partner that is not part of the program, as it is not possible.

 

• Export and share the data as a CSV file.

 

 

Explanation:

 

To link between AdWords and our App Attribution Partner, you’ll just need to generate a link ID in AdWords. You’ll share that with your third-party provider or enter it directly into their platform.

 

 

 

When you use an automated bid strategy, it will automatically optimize your bids based on:

 

 

 your key performance indicator (KPI)

  your Quality Score

  your remarketing list

  your search terms data

 

Explanation:

 

Automated bidding takes the heavy lifting and guesswork out of setting bids to meet your performance goals. Each type of automated bid strategy is designed to help you achieve a specific goal for your business. This article outlines the 6 different types of automated bid strategies and when to use them.

Source

 

 

 

An app advertiser would want to use a third-party tracking company to:

 

 

•  A)  To see which of an app’s new users came from recent advertising clicks or views

 

•  B)  To receive reporting on basic usage analytics

 

•  C)  To have more control when communicating with each ad network

 

• D)  have a single SDK to add to your app instead of one from each ad network

 

Explanation:

 

Third-party app analytics companies play an important role for advertisers and app developers. These companies provide a service that’s similar to Google Analytics, specifically for mobile apps. In addition to reporting on basic usage analytics, they tell advertisers and app developers which of their new users came from recent advertising clicks or views

One of the main benefits is that you can have a single SDK to to set tracking.

Read more here: https://support.google.com/partners/answer/6209182?hl=en