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What is a best practice to reduce the processing time of a new feed?

October 26, 2018 By CertificationAnswers

What is a best practice to reduce the processing time of a new feed?

A) Submit the feed at midnight

B) Upload both xml and csv files of the same products

C) Create a new Google Merchant Center account for each new AdWords campaign

D) Divide the group of products into multiple data feed segments

Explanation:

To prevent delays, make sure your feed is divided in the group of products into multiple data feed segments.

After segmenting your client’s conversion data for a Shopping campaign, you see that mobile is driving 10 percent of sales. What should you do to optimize the campaign for this client, a children’s clothing retailer that sells its merchandise online and in stores?

October 25, 2018 By CertificationAnswers

After segmenting your client’s conversion data for a Shopping campaign, you see that mobile is driving 10 percent of sales. What should you do to optimize the campaign for this client, a children’s clothing retailer that sells its merchandise online and in stores?

Set a mobile bid adjustment that accounts for the amount in sales that mobile is driving

Create separate Shopping campaigns for desktop and mobile, budgeting the same amount for each campaign

Create a separate Shopping campaign for mobile targeted to locations where your client has a physical store

Set a desktop bid adjustment that accounts for the amount in sales that mobile is driving

Paige has an online dress boutique that sells dresses for women and children. She just got a new shipment of pink polkadot girls dresses. How can a Shopping campaign help Paige target her inventory?

October 25, 2018 By CertificationAnswers

Paige has an online dress boutique that sells dresses for women and children. She just got a new shipment of pink polkadot girls dresses. How can a Shopping campaign help Paige target her inventory?

She can link directly to the brand, color, size and price of the dress described

She can add the dress description in the title and then link to additional dresses

She can link to a page within her site with all dresses incase the item sells out

She can link to the page with an image of the not-yet-available product with “coming soon” listed and additional options

Explanation:

When you approve a link to a Google Merchant Center account, you’ll allow your product data to flow into AdWords for use in advertising campaigns. Depending on which type of product data you submit, you can create Shopping campaigns to advertise your products, use dynamic remarketing to drive your Display campaigns, and more. So whenever Paige got new shipment shopping campaign can help Paige target her inventory by linking directly to the brand, color, size and price of the dress described.

Shopping campaigns use:

October 25, 2018 By CertificationAnswers

Shopping campaigns use:

a combination of text ads and Shopping ads formats

ads created using product data from Google Merchant Center

keyword-targeted rich media ads

ads promoting local and nearby services

A combination of text ads and Product Listing Ads formats
Ads performing local and nearby services
Product Listing Ads created from product data in Google Merchant Center
Keyword-targeted rich media ads

Explanation:

Shopping campaigns use product data not keywords. You will need an AdWords account that is linked to your Merchant Center account in order to set up your Shopping campaign. This allows your Shopping campaign to use the product data you submit in your Merchant Center account.

You will need an AdWords account that is linked to your Merchant Center account in order to set up your Shopping campaign. This allows your Shopping campaign to use the product data you submit in your Merchant Center account.

You’re currently targeting all inventory in one campaign through an “All products” group. How should you find campaign optimization opportunities?

October 25, 2018 By CertificationAnswers

You’re currently targeting all inventory in one campaign through an “All products” group. How should you find campaign optimization opportunities?

See query-level product performance in the “Keywords” tab

Segment performance by various shopping views through “Predefined reports” in the reporting icon on the top right of your account

Check impressions for each product in Google Merchant Center

Understand which creatives perform best in the “Ads” tab

Explanation:

The Dimensions tab lets you slice and dice your data by the dimension of your choice across an ad group, a campaign, or your entire account. You can use Dimensions to view statistics that cut across other AdWords tabs. For example, you can view your total stats by month, hour, or geographic region. You can customize your table to compare your total clicks in January across ad groups, or see individual cities where your clicks came from.

An advertiser with stores throughout the country could use Location Extension Targeting to:

October 25, 2018 By CertificationAnswers

An advertiser with stores throughout the country could use Location Extension Targeting to:

Target users in the same way across all of their locations

Target users who are within 10 miles of one particular city in the country

Target users who are within 20 miles of one particular city in the country

Decrease bid by 50% for users who are within 10 miles of their stores

Explanation:

YES, it is a correct answer despite ALL online tutorials gives you a the first option as a correct answer. “Near’ for Google is a 20-miles radius.

Location extension makes all your business addresses available for any campaign or ad group on the Search, Display, or Search with Display Select networks.You can add multiple addresses by linking your account to Google My Business.Google will automatically pick the best information to be shown to users in the ad.

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