CertificationAnswers

 

________ is a tool that can show you what happens after a customer clicks on your ads; whether they made a purchase, downloaded an app, or called your business.

 

 

• Keyword planner

 

• Sitelinks

 

• App extensions

 

• Conversion tracking

 

 

Explanation:

 

Conversion tracking is a free tool that shows you what happens after a customer clicks on your ads – – whether they purchased a product, signed up for your newsletter, called your business, or downloaded your app. When a customer completes an action that you’ve defined as valuable, these customer actions are called conversions.

Source

 

 

 

 

 

_______ are a type of ad format that show extra information about your business.

 

 

App installs

 

Deep link extensions

 

Ad extensions

 

AdMob extensions

 

Explanation:

 

A feature that shows extra business information with your ad, like an address, phone number, store rating, or more webpage links.

Read more here: https://support.google.com/adwords/answer/2393094?hl=en

 

Source

 

 

 

Sitelink extensions:

 

 

Decrease CTR rates as users are sent to specific pages of your site

 

Show your business address, phone number, and a map marker with your ad text

 

Allow targeted remarketing list users to land directly on specific pages of your site

 

Allow advertisers to give users the option to land directly on specific pages of your site

 

 

Explanation:

 

Sitelinks can take people to specific pages on your site—your store hours, a specific product, or more. When someone clicks or taps on your links, they skip right to what they want to know or buy.

Read more here: https://support.google.com/adwords/answer/2375416?hl=en

 

Source

 

 

 

 

Deep-linking allows:

 

 

Ads to direct new customers only into deeper, more targeted sections of the app

 

Desktop users to be able to access deeper, more targeted sections within a mobile app

 

Mobile and desktop users to navigate within a mobile app

 

Ads to direct customers into deeper, more targeted sections of the app

 

Explanation:

 

For your destination URL in app engagement ads, you can use a link that just opens a deep link that will send people directly to a targeted section of the web. Tracking parameters are allowed for these links.

Read more here: https://support.google.com/adwords/answer/6046977?hl=en

 

 

 

 

Which of the following is NOT a type of mobile ad extension?

 

• Sitelink extension

 

• Download extension

 

• Call extension

 

• App extension

 

Explanation:

 

There are different types of extensions in google Adwords. Sitelink, App and Call extensions are just several examples.

Read more here: https://support.google.com/adwords/answer/2375499?hl=en

Source

 

 

 

 

What is a simple way to target ads to mobile users when they’re near your physical store locations?

 

 

Target a radius around your Google My Business location(s).

 

Target users you know have called your AdWords call-only ad.

 

Target a radius around your city.

 

Target specific users you know live near your store.

 

Explanation:

 

I want to target a radius around the locations in my Google My Business profile, so I click Radius. I then enter a place, name, address, or coordinates.

I want to target the five miles around my location so I change the distance to 5. My selection is then automatically added to the targets.

Read more here:

Open>> https://academy.exceedlms.com

Course: Adwords Mobile Advertising

Topic: Drive store traffic with mobile