Before asking your client questions about her business, it is best to tell her the reasons for the questions and the benefit because:
it will help you appear more confident to the client and she will be more likely to give you truthful responses.
it gives the client the opportunity to decide if she needs to gather more information before answering your questions.
it shows the client you value her insight and partnership so you can provide a tailored solution.
you do not want the client to feel as though you are wasting her time.
Until you ask questions about your client’s business, you will just keep assuming scenarios but won’t be able to provide exact solution. Asking questions will let you understand what you can offer that suits best to your customer. Client’s insight is more accurate and real than your assumptions and helps you offer tailored solution to client according to need.