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An advertiser wants to target people on the Search Network who have previously visited their website. What should they do?

 

 

 They should use location targeting

 

They should use device targeting

 

They should use placement targeting

 

They should create remarketing lists for search ads

 

Explanation: 

Remarketing lists for search ads (RLSA) is a feature that lets you customize your search ads campaign for people who have previously visited your site, and tailor your bids and ads to these visitors when they’re searching on Google and search partner sites.

Read more here: https://support.google.com/adwords/answer/2701222

 

 

 

What report can help you identify opportunities to improve your keywords and ads?

 

 

Paid & organic report

 

Auction insights report

 

Search terms report

 

Time segmentation report

 

Explanation:

Use the Search terms report to see how your ads performed when triggered by actual searches within the Search Network. Use the search terms report to identify new search terms with high potential, and add them to your keyword list. The search terms report is a list of search terms that people have used, and that resulted in your ad being shown and clicked. Depending on your keyword matching options, the search terms listed might be different than your keyword list.

Optimizing your campaigns and keywords is an ongoing process. Google has many tools making this process easier.

If you are looking to identify new opportunities and improve your keywords, you can start from Search Reports. Use the search terms report to see how your ads performed when triggered by actual searches within the Search Network. Search Terms report is a list of search terms that people have used, and that resulted in your ad being shown and clicked. Depending on your keyword matching options, the search terms listed might be and most probably will be different than your keyword list.

You can use Search Reports also for identifying irrelevant searches and maintaining your negative keywords.

Read more here: https://support.google.com/adwords/answer/2472708

 

 

 

What bidding strategy should you use to maximize the number of visitors to your website?

 

 

Cost-per-view (CPV)

 

Cost-per-click (CPC)

 

Cost-per-thousand viewable impressions (vCPM)

 

Cost-per-acquisition (CPA)

 

Explanation:

If you want to generate traffic to your website, focusing on clicks could be ideal for you. Cost-per-click (CPC) bidding may be right for your campaign.

Read more here: https://support.google.com/adwords/answer/2472725

 

 

 

 

Why might you use the “Search Network campaigns with Display opt-in” campaign type?

 

 

Your video ads can run on the Search Network

 

You can use one budget to advertise on the Search Network and Display Network

 

Your ads only show on the first page of search results

 

You can pick the exact websites where you want your ad to show

 

Explanation:

The “Search Network with Display Select” campaign type helps you reach people as they use Google search or visit sites across the web. You manage your “Search Network with Display Select” campaigns the same way that you’d manage a “Search Network only” campaign: set a budget, choose relevant keywords, create ads, and set bids.

Read more here: https://support.google.com/adwords/answer/3437721