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When using cost–per–acquisition (CPA) bidding, an advertiser bids using a maximum CPA and pays by:

September 28, 2017 By CertificationAnswers

When using cost–per–acquisition (CPA) bidding, an advertiser bids using a maximum CPA and pays by:

Viewthrough
Impression
Click
Conversion

Explanations:

Question is about MAXIMUM CPA, which is a dead feature and was replaced long time ago. We are using Target CPA not maximum CPA now. Really difficult to find a reason why Google keeps this questions actual. As its Max CPA.

Target CPA bidding uses your conversion tracking data to avoid unprofitable clicks and get more conversions at a lower cost. Based on your campaign’s history of conversions, Target CPA bidding automatically finds the optimal cost-per-click (CPC) bid for your ad each time it’s eligible to appear. It sets higher CPC bids for more valuable clicks and lower CPC bids for less valuable clicks.

Target CPA is an automated bid strategy that sets bids to help get as many conversions as possible at the target cost-per-acquisition (CPA) you set. Target CPA is available as either a standard strategy or as a portfolio strategy

Read more here: https://support.google.com/adwords/answer/6268632?hl=en&rd=1
Source

Which report should advertisers run to see which Display Network properties displayed their ads and view associated statistics?

September 28, 2017 By CertificationAnswers

Which report should advertisers run to see which Display Network properties displayed their ads and view associated statistics?

Ad Performance
Reach and Frequency
Placement Performance
Impression Share

Explanation:

The Placements tab shows all of the web pages, apps, and videos where your display ads appeared, regardless of targeting method. You’ll see both managed placements that you selected to show your ads, and automatic placements where your ads were matched automatically based on one or more of your other targeting methods, such as keywords or topics.

Google Shopping Basics Assessment Answers – Academy for Ads

September 28, 2017 By CertificationAnswers

Google Shopping Basics Assessment Answers – Academy for Ads

Google Shopping Assessment Answers

B1.
Your Shopping campaign has been so successful your manager has increased your budget for the next quarter. You’re considering increasing bids, but aren’t sure if that’s the best way to spend your budget. What tool or report can you use to inform your decision?
1. Bid Simulator
2. Attribution report
3. Product groups tab
4. Click share report

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A2.
How can you gather data that will help optimize your campaign for mobile devices?
1. Segment your reports by device and compare performance
2. Create a calendar reminder to review negative keywords on a regular basis
3. Analyze the click share by product group
4. Reorganize your campaign around Google product categories

E3.
Which of the following attributes are required in the Merchant Center?
1. Your product’s name, description, and landing page
2. Your product’s sale price and dimensions
3. The number of loyalty points a customer receives when buying a product
4. Your product category and weight

G4.
Where could you potentially see an ad for twin sheet sets?
1. In the “Shopping results” box above or to the right of Google Search results on a desktop device
2. In the list of videos
3. In the news section
4. On the left of the Search results section

F5.
Once your client creates a new Merchant Center account using his Google account, what does he need to do next?
1. Verify ownership of his website/URL
2. Enter in product attributes
3. Check his performance data
4. Align his bids to his objectives

B6.
What performance information does the Attribution report provide?
1. The paths that lead users to conversions
2. Click share, impressions, and clickthrough rate
3. The attributes that AdWords recommends you use to structure your campaign
4. The performance of individual products

A7.
Surf-N-Board wants to increase the click share of their Shopping ads. What’s one action they can take?
1. Increase bids
2. Reduce the number of impressions
3. Reduce the number of products they advertise
4. Decrease bids

D8.
What method of bidding uses advanced machine learning and performance monitoring to set bids that achieve your specified goal?
1. Smart bidding
2. Manual bidding
3. Enhanced bidding
4. Maximized bidding

C9.
How would you optimize your product images and support increased clickthrough rate (CTR)?
1. Use large, high-quality product images
2. Use product images that show a better product than the one sold
3. Use small product images, so they load faster
4. Use product images taken from your competitor’s website

D10.
Victor is the owner of Beautiful Birdhouses, a small boutique retailer of handmade birdhouses. He wants an automated solution to maximize his conversions, but still wants control over all his bids. What bid strategy should he choose?
1. Enhanced cost-per-click (eCPC)
2. Target return on ad spend (ROAS)
3. Manual bidding
4. Maximize clicks

C11.
What attribute would you use to subdivide your product group by the Google product taxonomy?
1. Category
2. Product type
3. Item ID
4. Target return on ad spend (ROAS)

F12.
You will need to verify your website URL by visiting which section in the Merchant Center?
1. Business information
2. Products
3. Tax
4. Shipping

G13.
When are you charged for Shopping ads?
1. Only if someone clicks the ad and lands on your website
2. When you set your bid
3. When a customer makes a purchase
4. When you open your Merchant Center account

G14.
What role does the Merchant Center play in developing Shopping ads?
1. The Merchant Center is where advertisers can store product data on the inventory they want to sell.
2. The Merchant Center is where advertisers list keywords for customer searches.
3. The Merchant Center calculates clicks.
4. The Merchant Center is where advertisers submit their bids.

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Get certified in Shopping Assessment Answers – Academy for Ads

September 28, 2017 By CertificationAnswers

Get certified in Shopping Assessment Answers – Academy for Ads

Question 1 of 25

Before enabling automatic item updates to her website, what does Carolyn at Cozy Coat Factory need to do first?

She must install the Google Merchant Center add-on.
She must have valid schema.org structured annotations on her landing pages.
She must wait until she gets an item disapproval.
She must enable automatic item updates for title and SKU.

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Victor is the owner of Beautiful Birdhouses, a small boutique retailer of handmade birdhouses. He wants an automated solution to maximize his conversions, but still wants control over all his bids. What bid strategy should he choose?

Target return on ad spend (ROAS)
Maximize clicks
Manual bidding
Enhanced cost-per-click (eCPC)

Tim advertises concert tickets on Google Shopping, but only one of the items that he advertised as concert tickets have been disapproved for Unsupported Shopping content. How does he resolve the issue?

Tim should change the item that was disapproved only. He doesn’t need to worry about other items.
Tim should do nothing. Google will remove the item automatically and Tim will not have any further problems.
Tim should contact Google.
Tim needs to remove the item and any other items that could violate a policy.

What attribute would you use to subdivide your product group by the Google product taxonomy?

Category
Target return on ad spend (ROAS)
Item ID
Product type

What method of bidding uses advanced machine learning and performance monitoring to set bids that achieve your specified goal?

Maximized bidding
Enhanced bidding
Smart bidding
Manual bidding

How would you optimize your product images and support increased clickthrough rate (CTR)?

Use product images that show a better product than the one sold
Use product images taken from your competitor’s website
Use small product images, so they load faster
Use large, high-quality product images

Geoff cannot understand why his click share on mobile is so low, despite his impression share being relatively high. How can Geoff improve the clickthrough rate for his mobile Shopping ads?

Focus his campaign on desktop ads instead.
Lower his bids, so he can advertise more products.
Target users that are not in the same city as his store, so he can reach new customers.
Increase his mobile bid adjustment modifier, so his ads are in the top positions.

If your account has been suspended, how will you be notified?

Your automatic item updates will stop working.
Your website will not function.
The notification will be in the Google Merchant Center Home and Diagnostics page, and you will receive an email.
You will receive an email only.

What is the difference between Search campaigns and Shopping campaigns?

Shopping campaigns can be measured through performance data, but not with Search campaigns.
Shopping campaigns use product data from the Merchant Center to determine relevancy, not keywords.
With Shopping ads, you can compare your performance to other advertisers who are participating in the same auctions.
You can use the Bid Simulator with Shopping ads.

Surf-N-Board wants to increase the click share of their Shopping ads. What’s one action they can take?

Increase bids
Decrease bids
Reduce the number of products they advertise
Reduce the number of impressions

Your Shopping campaign has been so successful your manager has increased your budget for the next quarter. You’re considering increasing bids, but aren’t sure if that’s the best way to spend your budget. What tool or report can you use to inform your decision?

Product groups tab
Click share report
Bid Simulator
Attribution report

What performance information does the Attribution report provide?

The performance of individual products
The paths that lead users to conversions
The attributes that AdWords recommends you use to structure your campaign
Click share, impressions, and clickthrough rate

Maria wants to make sure she is following all policies for Shopping ads when she enters product information for her stationery. Which of the following is a policy for Shopping ads?

No content is prohibited
Dangerous products or counterfeit goods are prohibited
Price and availability are not required attributes
Services like financial planning are supported content

When should you set up a multi-client account?

When you want to create ad and product groups
When you want to show ads on partner websites
When you want to see how all of your bids are performing
When you want to submit items for more than one domain

Your feed is missing data on the “brand” of your products. This data is already in your feed, however, under the attribute of “brandname”. What rule would you create to correct this?

A rule that maps the data in the “brandname” attribute to “brand”
A rule that populates the data in the “brandname” attribute based on the value in ‘”product type”
A rule cannot be created and each item must be edited manually
A rule that populates “custom label 0” with a custom value based on “brandname”

Sam at Sports Gear is considering promotions for his Shopping ads. Which of Sam’s promotions are acceptable under Google Shopping’s policies?

25% off purchases on your birthday
Free mystery gift with purchase
25% off
Up to 90% off

How do Shopping policies ensure a great user experience?

All reviewed ad content is approved.
Inappropriate and offensive content are not allowed.
Merchants cannot collect personal information from their customers.
Dangerous items like weapons or explosives are the only things not allowed.

Which components are unique to local inventory ads?

Store location and hours
Products sold
Prices and sale items
Online purchase options

Fareena uses the Merchant Center to upload her product data for her floral arrangements. Which of the following is a feature of the Merchant Center?

The Merchant Center helps Fareena determine her bid strategy.
The Merchant Center is where Fareena creates her ad campaign.
The Merchant Center identifies Fareena’s goals as an advertiser.
The Merchant Center contains feeds that include all of Fareena’s Flowers’ product information.

If Tim from AdStomp uploaded an item with a price mismatch by accident, what would happen?

He will be sent an email explaining that an item has been disapproved for a price mismatch and what to do to fix it.
His Merchant Center account will be suspended.
He will no longer be able to advertise on Google Shopping.
He can ignore the first warning. His account will only be suspended if he receives several warnings.

When should you use campaign priority?

When you have to manage your main website and a mobile site
When you have a variety of products advertised in Google Shopping
If a product is in multiple campaigns and you want to determine which campaign should participate in the auction
When you have products available for local customers

Which of the following attributes are required in the Merchant Center?

Your product’s sale price and dimensions
Your product category and weight
Your product’s name, description, and landing page
The number of loyalty points a customer receives when buying a product

How do you set priorities for your Shopping campaigns?

You can set up priorities in your Merchant Center.
When you register product data, you can set priorities.
You will set priorities in the Campaigns section under “Settings”.
If you enabled automatic item updates, your priorities are already set.

What role does the Merchant Center play in developing Shopping ads?

The Merchant Center is where advertisers can store product data on the inventory they want to sell.
The Merchant Center is where advertisers list keywords for customer searches.
The Merchant Center calculates clicks.
The Merchant Center is where advertisers submit their bids.

Question 25 of 25

Where could you potentially see an ad for twin sheet sets?

In the news section
On the left of the Search results section
In the list of videos
In the “Shopping results” box above or to the right of Google Search results on a desktop device

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Get certified in mobile sites Assessment Answers – Academy for Ads

September 28, 2017 By CertificationAnswers

Get certified in mobile sites Assessment Answers – Academy for Ads

Learn best practices for creating, managing, measuring and optimizing mobile websites. Take the Assessment to earn an Achievement. Click the certification link to take the Mobile Sites exam.

J1.
What webpage metric is a score based on the average time at which visible parts of the page are displayed?
1. Speed Index
2. Total requests
3. Page weight
4. Request weight

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M2.
What is a common cause of mobile user frustration and, frequently, site abandonment?
1. Slow mobile page load speed
2. Mobile site search functionality
3. Location trackers
4. Simple site navigation
F3.
Roger is your typical mobile site user. He loves mobile sites, but is extremely frustrated by what behavior?
1. Sites that require him to zoom in and out
2. Sites that only use mobile optimized pages
3. Sites that ask for his location and make clear why they are requesting it
4. Sites that let him choose between a “desktop site” and a “mobile site”
B4.
Which of the following is a feature enabled by the Service Worker API?

+1
1. Enabling a Progressive Web App to synchronize with the server and send push messages in the background
2. Enabling a Progressive Web App to run JavaScript files more efficiently
3. Enabling a Progressive Web App to access most common mobile OS services, such as volume controls, screen brightness, and voice recording
4. Enabling a Progressive Web App to run asynchronously with other Progressive Web Apps

D5.
Jessica is analyzing the results of the A/B test for her redesign of the DinoWorld mobile site. The bounce rate for one particular mobile device is significantly higher than all the rest. What does this indicate?

+0 / 1
1. The site may not function correctly on that device.
2. The device attracts users who may not like DinoWorld.
3. The device’s users require a high level of personalization.
4. The device’s users require a smaller, less prominent search bar.
The correct answer was The site may not function correctly on that device..
F6.
How can you design your website’s menus to optimize the experience for mobile users?

+1
1. Prioritize and display the fewest possible options.
2. Be comprehensive and display as many options as possible.
3. Display the least-used menu options.
4. Only include options that link to your promotions.

E7.
To reduce the frustration of mobile users in filling out a registration form, Roger from Sports Gear makes what kind of optimization to his mobile form?

+1
1. Perform validation on input fields in real-time.
2. Validation is performed after the form is submitted.
3. As many free-form text entry fields as possible are used.
4. Number entry fields always use the full keyboard.

L8.
Which term describes the stage in which the browser relates interpreted HTML and CSS documents to display a webpage?

+0 / 1
1. The render tree
2. The Document Object Model (DOM)
3. The CSS Object Model (CSSOM)
4. Parsing
The correct answer was The render tree.
K9.
A webpage appears to hang for several seconds before anything appears on screen. Which of the following steps is likely to help reduce load times?

+0 / 1
1. Set inessential script files to load after the page body.
2. Place image and script files close together in the HTML.
3. Disable Chrome Developer Tools, as the software can create slowdown in the critical rendering path.
4. Elimate any use of JavaScript to “lazy load” files.
The correct answer was Set inessential script files to load after the page body..
L10.
What is the most likely indicator of a simple, text-only webpage taking a long time to load, even in optimal network conditions?

+1
1. The DOMContentLoaded value is five seconds.
2. The list of loaded assets is over 10 items long.
3. Throttling is set to “WIFI.”
4. The timeline shows that a “Recalculate Style” event triggered.

A11.
A bank is developing a Progressive Web App. Which of the following would be an effective use of push notifications?

+0 / 1
1. Notify mobile users of a withdrawal over a specified limit.
2. Send hourly reminders of new credit card offerings.
3. Provide more efficient checkout for mobile users ordering checks and other services.
4. Allow mobile users to securely submit credit card information with a single click.
The correct answer was Notify mobile users of a withdrawal over a specified limit..
I12.
Which element is removed from a minified HTML file in order to compress data?

+0 / 1
1. Whitespace
2. CSS declarations
3. Div tags
4. Scripts
The correct answer was Whitespace.
H13.
What kinds of images are resolution- and scale-independent?

+1
1. Vector images
2. Raster images
3. JPG images
4. Large images

G14.
What is Google’s recommended mobile site design configuration?

+1
1. Responsive web design
2. Dynamic serving
3. Separate URLs
4. Repetitive web design

C15.
What AMP tool is a proxy-based content delivery network for delivering all valid AMP documents?

+0 / 1
1. Google AMP Cache
2. Google Cache Checker
3. AMP JavaScript library
4. Google AMP Validator
The correct answer was Google AMP Cache.
J16.
A client reports issues viewing their site on a popular mobile phone, but it appears fine on a different device. What should be your first tool to diagnose this?
1. Device emulation
2. Explore Impaired networks
3. Android test
4. Browser test
H17.
To optimize the cache lifetime, what action should you perform?
1. Determine the appropriate max-age for each resource.
2. Ensure URLs are case sensitive.
3. Deliver the resource as a separate file.
4. Deliver optimized resources for each browser.

B18.
A mobile travel agency website is considering developing a Progressive Web App. Which of the following is a potential benefit of a Progressive Web App versus a mobile webpage?
1. Customers can quickly make travel bookings even in areas with poor network conditions.
2. The travel agency will gain added visibility by placing their Progressive Web App in app stores.
3. Push notifications allow the agency to schedule automatic updates, ensuring customers get the latest deals.
4. Because Progressive Web Apps support large image and movie files, the agency can better exhibit exotic locations.

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Get Certified In Display Assessment Answers – Academy for Ads

September 28, 2017 By CertificationAnswers

Get Certified In Display Assessment Answers – Academy for Ads

Display ads engage your customers online. Learn how they work and how to set up your AdWords Display campaign. Take the Assessment to earn an Achievement. Click the certification link to take the AdWords Display exam.

L1.
Which manual bidding strategy can you use to increase your reach?
1. Cost-per-view
2. Cost-per-engagement
3. Cost-per-click
4. Cost-per-thousand viewable impressions

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H2.

James has a campaign for an online training course and wants to understand how his campaigns are driving course sales and lesson sign-ups.
What information can he learn from conversion tracking? (choose 2)
1. How many people sign up for lessons after seeing the ad
2. How many people saw the ad
3. Which age group and gender is more likely to sign up for a course after seeing the ad
4. How many liked the ad
C3.
What do you need to have in order to plan a campaign with Display Planner? (Choose 2)
1. Keyword, topic or site your customers are interested in
2. Your landing page
3. number of ad groups in your campaign
4. number of campaigns in your AdWords account
A4.
You are leading a brand awareness campaign for a car company, and you’d like to create buzz for your new model.

Which metrics do you need to look at in your reports?
1. Impressions, reach, frequency
2. Impressions and conversions
3. Quality Score and conversions
4. Clickthrough rate and cost per click
J5.
You’d like to show your ads to customers who live in a specific region or country and speak German.
Which targeting method can you use?
1. Keyword targeting
2. Device targeting
3. Location and language targeting
4. Audience targeting

D6.
You’ve just opened your new bakery shop in Paris, and would like to have more customers in your shop.

Which bid strategy do you need to select when setting up your campaign to get the required results?
1. Viewable CPM (vCPM)
2. CPE
3. Enhanced CPC
4. CPV
K7.
Which bidding strategy should you use if you want to increase revenue from your ad spend?

+0 / 1
1. Maximize clicks
2. Target ROAS
3. Target CPA
4. ECPC
The correct answer was Target ROAS.
G8.
What does remarketing allow you to do? (choose 2)

+0 / 1
1. Send client emails
2. Tailor your ads to users based on their previous actions on your website or app
3. Reconnect with people who have previously visited your website or mobile app by showing them relevant ads as they browse the web
4. See many people bought your product after seeing the ad
The correct answer was Tailor your ads to users based on their previous actions on your website or app, Reconnect with people who have previously visited your website or mobile app by showing them relevant ads as they browse the web .
B9.
What type(s) of ads can you build in the AdWords Ad gallery?

+0 / 1
1. Text, image, dynamic and lightbox ads
2. Text, video, dynamic and lightbox ads
3. Text, image, video and lightbox ads
4. Image, video, dynamic and lightbox ads
The correct answer was Image, video, dynamic and lightbox ads.
O10.
How many websites are part of the Google Display Network?

+0 / 1
1. 100K+ websites
2. 500K+ websites
3. 1M+ websites
4. 2M+ websites
The correct answer was 2M+ websites.
M11.
Your budget is $500 a month, your goal is to drive visits to your site, and your average sale price is around $10.

Which bidding strategy is best for you?

+1
1. Focus on impressions
2. Focus on conversions
3. Focus on clicks
4. Focus on engagement

N12.
What is your advertising objective if you want to ensure your content catches the eye of the people who want what you offer?

+0 / 1
1. Build Awareness
2. Influence Consideration
3. Drive Action
4. Drive Loyalty
The correct answer was Influence Consideration.
D13.
In your next campaign you’d like to show images of your products in your ads.
What campaign type do you choose?

+0 / 1
1. Search Network
2. Search Network with Display Select
3. Display Network
4. Video Network
The correct answer was Display Network.
N14.
What are the key benefits of using the Google Display Network? (Choose 2)

+0 / 1
1. Massive reach, you can advertise on any website
2. Easy tools to create ads
3. Sophisticated reporting to measure performance
4. Placing your ads on Google.com
The correct answer was Easy tools to create ads, Sophisticated reporting to measure performance.
O15.
What is the reach of the Google Display Network?

+0 / 1
1. Over 40 percent of global internet users
2. Over 50 percent of global internet users
3. Over 60 percent of global internet users
4. Over 90 percent of global internet users
The correct answer was Over 90 percent of global internet users.
F16.
Which remarketing list segment will typically have the highest volume of viewers?

+0 / 1
1. Product page visitors
2. Category page visitors
3. Homepage visitors
4. Past converters
The correct answer was Homepage visitors.
E17.
Which ad formats are recommended for building awareness?

+0 / 1
1. Video ads, YouTube Masthead ads
2. Gmail Ads, standard text and image ads
3. Dynamic Ads, Click to locate text ads
4. Only video ads
The correct answer was Video ads, YouTube Masthead ads.
I18.
John launched a new line of men’s shoes on his fashion website, and he wants to build awareness about the launch.

Which targeting option should he use?

+0 / 1
1. Demographic targeting
2. In-market audiences
3. Gmail ads
4. Similar audiences
The correct answer was Demographic targeting.
E19.
Which ad formats are recommended for driving action?

+0 / 1
1. Video ads, YouTube Masthead ads
2. Gmail Ads, standard text and image ads
3. Dynamic Ads, Click to locate text ads
4. Only text ads
The correct answer was Dynamic Ads, Click to locate text ads.
D20.
If you’d like to ensure the users fill in a survey on your website.

Which marketing objective do you need to select when setting up your Display campaign?

+1
1. Build Awareness
2. Influence Consideration
3. Drive Action
4. You don’t need to select marketing objective in this case

A21.
You are interested in understanding how clicks lead to a sale on your site.
What do you call a click that leads to a sale on your site?
1. Conversion
2. Clickthrough rate
3. Quality Score
4. Cost-per-click
The correct answer was Conversion.
E22.
You manage the advertising for a travel company and you’re trying to pick the best ad formats for your spring Display campaign.

What’s a good strategy for picking your formats?
1. Use image ads
2. Use video ads
3. Use responsive ads
4. Select formats based on your marketing objectives
A23.
You are interested in understanding how campaigns are driving traffic to your site.
What metric would you look at to see how often people who see your ad end up clicking it?
1. Conversion
2. Clickthrough rate
3. Quality Score
4. Cost-per-click
I24.
What targeting options are available on the Display Network? (Choose 2)
1. Demographic targeting
2. Remarketing lists for search ads (RLSA)
3. Affinity audiences
4. Connections targeting
I25.
A running shoe company wants to reach “avid marathon runners” instead of just “sports fans.”
Which targeting method should this advertiser use?
1. Demographic targeting
2. Affinity Audiences
3. Custom Affinity Audiences
4. Managed Placements
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Blog

Your Shopping campaign has been so successful your manager has increased your budget for the next quarter. You’re considering increasing bids, but aren’t sure if that’s the best way to spend your budget. What tool or report can you use to inform your decision?

How can you gather data that will help optimize your campaign for mobile devices?

Which of the following attributes are required in the Merchant Center?

Where could you potentially see an ad for twin sheet sets?

Once your client creates a new Merchant Center account using his Google account, what does he need to do next?

What performance information does the Attribution report provide?

Surf-N-Board wants to increase the click share of their Shopping ads. What’s one action they can take?

What method of bidding uses advanced machine learning and performance monitoring to set bids that achieve your specified goal?

How would you optimize your product images and support increased clickthrough rate (CTR)?

Victor is the owner of Beautiful Birdhouses, a small boutique retailer of handmade birdhouses. He wants an automated solution to maximize his conversions, but still wants control over all his bids. What bid strategy should he choose?

What attribute would you use to subdivide your product group by the Google product taxonomy?

You will need to verify your website URL by visiting which section in the Merchant Center?

When are you charged for Shopping ads?

What role does the Merchant Center play in developing Shopping ads?

Before enabling automatic item updates to her website, what does Carolyn at Cozy Coat Factory need to do first?

Victor is the owner of Beautiful Birdhouses, a small boutique retailer of handmade birdhouses. He wants an automated solution to maximize his conversions, but still wants control over all his bids. What bid strategy should he choose?

Tim advertises concert tickets on Google Shopping, but only one of the items that he advertised as concert tickets have been disapproved for Unsupported Shopping content. How does he resolve the issue?

What attribute would you use to subdivide your product group by the Google product taxonomy?

What method of bidding uses advanced machine learning and performance monitoring to set bids that achieve your specified goal?

How would you optimize your product images and support increased clickthrough rate (CTR)?

Geoff cannot understand why his click share on mobile is so low, despite his impression share being relatively high. How can Geoff improve the clickthrough rate for his mobile Shopping ads?

If your account has been suspended, how will you be notified?

What is the difference between Search campaigns and Shopping campaigns?

Surf-N-Board wants to increase the click share of their Shopping ads. What’s one action they can take?

Your Shopping campaign has been so successful your manager has increased your budget for the next quarter. You’re considering increasing bids, but aren’t sure if that’s the best way to spend your budget. What tool or report can you use to inform your decision?

What performance information does the Attribution report provide?

Maria wants to make sure she is following all policies for Shopping ads when she enters product information for her stationery. Which of the following is a policy for Shopping ads?

When should you set up a multi-client account?

Your feed is missing data on the “brand” of your products. This data is already in your feed, however, under the attribute of “brandname”. What rule would you create to correct this?

Sam at Sports Gear is considering promotions for his Shopping ads. Which of Sam’s promotions are acceptable under Google Shopping’s policies?

How do Shopping policies ensure a great user experience?

Which components are unique to local inventory ads?

Fareena uses the Merchant Center to upload her product data for her floral arrangements. Which of the following is a feature of the Merchant Center?

If Tim from AdStomp uploaded an item with a price mismatch by accident, what would happen?

When should you use campaign priority?

Which of the following attributes are required in the Merchant Center?

How do you set priorities for your Shopping campaigns?

What role does the Merchant Center play in developing Shopping ads?

Where could you potentially see an ad for twin sheet sets?

What webpage metric is a score based on the average time at which visible parts of the page are displayed?

What is a common cause of mobile user frustration and, frequently, site abandonment?

Roger is your typical mobile site user. He loves mobile sites, but is extremely frustrated by what behavior?

Which of the following is a feature enabled by the Service Worker API?

Jessica is analyzing the results of the A/B test for her redesign of the DinoWorld mobile site. The bounce rate for one particular mobile device is significantly higher than all the rest. What does this indicate?

How can you design your website’s menus to optimize the experience for mobile users?

To reduce the frustration of mobile users in filling out a registration form, Roger from Sports Gear makes what kind of optimization to his mobile form?

L8.

Which term describes the stage in which the browser relates interpreted HTML and CSS documents to display a webpage?

A webpage appears to hang for several seconds before anything appears on screen. Which of the following steps is likely to help reduce load times?

What is the most likely indicator of a simple, text-only webpage taking a long time to load, even in optimal network conditions?

A bank is developing a Progressive Web App. Which of the following would be an effective use of push notifications?

Which element is removed from a minified HTML file in order to compress data?

What kinds of images are resolution- and scale-independent?

What is Google’s recommended mobile site design configuration?

What AMP tool is a proxy-based content delivery network for delivering all valid AMP documents?

A client reports issues viewing their site on a popular mobile phone, but it appears fine on a different device. What should be your first tool to diagnose this?

To optimize the cache lifetime, what action should you perform?

A mobile travel agency website is considering developing a Progressive Web App. Which of the following is a potential benefit of a Progressive Web App versus a mobile webpage?

Which manual bidding strategy can you use to increase your reach?

James has a campaign for an online training course and wants to understand how his campaigns are driving course sales and lesson sign-ups. What information can he learn from conversion tracking? (choose 2)

What do you need to have in order to plan a campaign with Display Planner? (Choose 2)

You are leading a brand awareness campaign for a car company, and you’d like to create buzz for your new model.

Which metrics do you need to look at in your reports?

You’d like to show your ads to customers who live in a specific region or country and speak German.Which targeting method can you use?

You’ve just opened your new bakery shop in Paris, and would like to have more customers in your shop.

Which bid strategy do you need to select when setting up your campaign to get the required results?

Which bidding strategy should you use if you want to increase revenue from your ad spend?

What does remarketing allow you to do? (choose 2)

What type(s) of ads can you build in the AdWords Ad gallery?

How many websites are part of the Google Display Network?

Your budget is $500 a month, your goal is to drive visits to your site, and your average sale price is around $10.

Which bidding strategy is best for you?

What is your advertising objective if you want to ensure your content catches the eye of the people who want what you offer?

In your next campaign you’d like to show images of your products in your ads. What campaign type do you choose?

What are the key benefits of using the Google Display Network? (Choose 2)

What is the reach of the Google Display Network?

Which remarketing list segment will typically have the highest volume of viewers?

Which ad formats are recommended for building awareness?

John launched a new line of men’s shoes on his fashion website, and he wants to build awareness about the launch.

James has a campaign for an online training course and wants to understand how his campaigns are driving course sales and lesson sign-ups.
What information can he learn from conversion tracking? (choose 2)

You’d like to show your ads to customers who live in a specific region or country and speak German.
Which targeting method can you use?

In your next campaign you’d like to show images of your products in your ads.
What campaign type do you choose?

You are interested in understanding how clicks lead to a sale on your site.
What do you call a click that leads to a sale on your site?

You are interested in understanding how campaigns are driving traffic to your site.
What metric would you look at to see how often people who see your ad end up clicking it?

A running shoe company wants to reach “avid marathon runners” instead of just “sports fans.”
Which targeting method should this advertiser use?