Blog

D1.

• • A newer kind of mobile site can do a lot of what only apps used to do, so the line has blurred between sites and apps. What are these sites called?

    1. Progressive Web Apps
    2.   Mobile Site Apps
    3.   Enhanced Mobile Sites
    4.   Progressive Sites

     

C2.

• All of these were recommended to help build a faster site except?

  1.   Customer surveys about site performance
  2.   Optimized content delivery
  3.   Site works on a range of screens and devices
  4.   Implementation of AMP (Accelerated Mobile Page) best practices Implementation of AMP (Accelerated Mobile Page) best practices

D3.

• Why should you build a mobile site or app instead of just resizing your desktop site for a smaller screen?

  1.   Desktop sites typically don’t load quickly on mobile devices.
  2.   Mobile users don’t need all the features a website can offer.
  3.   Mobile browsers aren’t powerful enough to load most desktop sites.
  4.   It’s a cheap way to provide a narrower set of options to mobile customers.

A4.

Your friend has an jewelry business and just created an app that had dismal downloads during its first month.

What advice should you give to get the app back on track?

1.   Take another look at her customers’ behaviors by reviewing all the data she already has and maybe doing some more research to better understand what they would respond to.
2.   Tell her to wait for six months and then re-evaluate. Maybe her customers will come around and eventually find the app. Just be patient and see what happens because there is no need to invest anymore.
3.   Suggest that she re-focus her app marketing to brand new customers. Improve the app with more professional photos and use social media and earned media to promote it.
4.   Recommend that she hire a consultant who could help her change her retail business into a completely online one. Customers will have to use the app to buy her products and she could save money on retail space.

A5.

You’ve been given free reign to create a mobile-first campaign and a healthy budget to invest in mobile assets.
What are the first steps you should take to get started?

1.   Take the time to really understand your audience and investigate all of mobile’s unique capabilities to see what would best help reach your audience.
2.   Put all of your money into a gaming app because research shows how successful they can be. If done properly, you’re certain to reach new customers.
3.   Do your own version of an award-winning, mobile-first campaign. If the campaign was successful for that business, it’ll definitely work for yours.
4.   Incorporate an app-centric model into your strategy and find the brightest marketing graduates to make your campaign happen.

C6.

• These are all key to good mobile site design except?

  1.   Easy user customization
  2.   Easy navigation
  3.   Easy search
  4.   Easy conversion

B7.

• Which is a good app design practice?

  1.   Make previous searches and recent purchases readily available.
  2.   Get users to enter valuable user profile information immediately when they first open the app.
  3.   Don’t interrupt users when they make mistakes completing forms, wait until they submit and provide a single report with all errors.
  4.   Zoom viewers in automatically for app content you know is most important.

B8.

• Which is not a good app design practice? 

  1.   Don’t automatically show the search field, make it optional.
  2.   Show the value of your app up-front.
  3.   Allow users to go back easily in one step.
  4.   Create frictionless transitions when going between app and mobile web.

E9.

• Which is not a common barrier for mobile-first companies?

  1.   Consumers only want to make purchases on a desktop computer and site
  2.   High abandonment rate of apps after users have downloaded them
  3.   Targeting the wrong customers with your mobile assets
  4.   Failing to align business decisions to a mobile-first strategy

E10.

• Which asset model would you recommend to a company who already has a successful mobile site?

  1.   Site and app model
  2.   Site-first model
  3.   App-centric model
  4.   Audience asset model

   

   

Get Certified Now!

Learn how to build an AdWords Search campaign

Search ads engage your customers across the web. Learn how they work and how to set up your AdWords Search campaign. Take the Assessment to earn an Achievement. Click the certification link to take the AdWords Search exam.

• • A1.

  • Mary’s campaign consistently meets its average daily budget. What should she do to maximize her budget throughout the entire day?

    +0 / 1 

    1.   Change the ad delivery method from “Standard” to “Accelerated”
    2.   Segment her campaign performance by time of day
    3.   Change the ad delivery method from “Accelerated” to “Standard”
    4.   Increase her daily budget

    The correct answer was Change the ad delivery method from “Accelerated” to “Standard”.

     

    Get Certified Now!

• • O2.

  • Jim’s campaign is up and running. What could he glean by scanning the organic ad results that display below the shopping and text ads when searching for a relevant item?

    1.   Ideas for graphics
    2.   Ideas for bidding adjustments
    3.   Address details of local competitors
    4.   Ideas for keywords he might consider adding to his keyword list

  • D3.

  • In setting up her campaign, which match type should Jovi use to prevent her ads from showing on unrelated searches?

    1.   Negative match
    2.   Exact match
    3.   Broad match
    4.   Phrase match

  • M4.

  • What value is used to determine whether your ad will show on a page and, if so, the ad’s position?

    +0 / 1 

    1.   Quality Score
    2.   Quality Factor
    3.   Ad Rank
    4.   Ad Score

    The correct answer was Ad Rank.

  • P5.

    Miranda is running a search campaign on multiple engines. The campaign includes over a thousand keywords and frequently runs seasonal promotions.
    What can she do to simplify her tasks while still meeting her goals?

    +0 / 1 

    1.   Use a search engine management platform
    2.   Take advantage of search engine optimization
    3.   Reduce the number of keywords in the campaign
    4.   Run promotions annually, instead of seasonally

    The correct answer was Use a search engine management platform.

  • K6.

    Marni is excited to use conversion data to help her improve conversion among women.
    What type of conversion data can help provide clues on how better to allocate her budget to this audience?

    +0 / 1 

    1.   Tracking when people are actually making a purchase versus other interactions
    2.   Tracking the demographics of people who are making the most purchases
    3.   Tracking the types of devices on which her audiences are accessing her ads
    4.   Tracking the creative that is driving the most sales

    The correct answer was Tracking the demographics of people who are making the most purchases.

  • L7.

    Fatima wants to understand her customer better, so she’s thinking through the different stages in the consumer journey from consideration to purchase. She’s making a list of every opportunity along this path so she can customize messaging unique to these micro-moments.

    What strategy does it sound like she’s working on?

    +0 / 1 

    1.   Using Google Correlate to glean customer insights
    2.   Making a moments map
    3.   Using Google Surveys to understand shopping behaviors
    4.   Using data signals to offer custom messaging

    The correct answer was Making a moments map.

  • H8.

    An advertiser wants to create ads that target potential customers in California.

    Which targeting method should this advertiser use to target these customers?

    +0 / 1 

    1.   Audience targeting
    2.   Device targeting
    3.   Location targeting
    4.   Keyword targeting

    The correct answer was Location targeting .

  • I9.

    Using a variety of Google tools, Jose was able to glean insight into jean preferences for the area of Chicago in which his new store is opening. However, he has plans to expand nationally! 
    What Google tool could he use to get insight into trends and popularity of products across the U.S.?

    +0 / 1 

    1.   Google Surveys
    2.   Google Trends
    3.   Google Shopping Insights
    4.   Google Correlate

    The correct answer was Google Shopping Insights.

  • N10.

    An advertiser wants to know the minimum amount of money that she must spend on an AdWords campaign.

    What should you tell her?

    +0 / 1 

    1.   There is no minimum
    2.   $100.00
    3.   $2
    4.   $5

    The correct answer was There is no minimum.

  • G11.

    Joanna would like to direct users to specific pages on her website directly from her text ads, in addition to her ad’s final URL.

    What feature should she make sure to include in the formatting of her text ads to accomplish this goal?

    +0 / 1 

    1.   Ad extensions
    2.   Headlines
    3.   Keywords
    4.   A landing page

    The correct answer was Ad extensions.

  • F12.

  • Why would an advertiser use sitelinks?

    +0 / 1 

    1.   To let customers click a button to call the business
    2.   To showcase customer reviews with high-quality survey data
    3.   To show a link that sends people to the app store or starts downloading an app
    4.   To give customers quick access to multiple pages of an advertiser’s website

    The correct answer was To give customers quick access to multiple pages of an advertiser’s website.

  • C13.

    Diane wants to give preference to ads that are expected to attract more clicks than other ads in her ad group, based on her past clickthrough rates (CTRs).

    What ad rotation setting should she select to put this in motion?

    +0 / 1 

    1.   Optimize for clicks
    2.   Optimize for conversions
    3.   Rotate evenly
    4.   Rotate indefinitely

    The correct answer was Optimize for clicks.

  • E14.

  • How are negative keywords different from other keywords?

    +0 / 1 

    1.   They can increase your costs
    2.   They prevent your ad from showing for search terms that you don’t want
    3.   They make your ad appear for search terms that you don’t want
    4.   They can only be used for ads on the Display Network

    The correct answer was They prevent your ad from showing for search terms that you don’t want.

  • B15.

    Lately, Julien’s ad performance has been a bit lackluster. He’s decided to do a keyword overhaul, but first would like to get some insight into what keywords are currently driving the best results.

    What report should he consult?

    +0 / 1 

    1.   The top movers report
    2.   The auction insights report
    3.   The top keywords report
    4.   The Search terms report

    The correct answer was The Search terms report.

  • J16.

    Gerald is using AdWords to set up conversion tracking to monitor the number of app downloads following an ad click.

    When it comes to setting a conversion window, how should he set it to to help him keep track of what clicks lead to a quick conversion?

    1.   Adjust down from the default setting to seven days
    2.   Adjust down from the default setting to 15 days
    3.   Keep the default setting of 30 days
    4.   Adjust up from the default setting to 45 days

     

    Get Certified Now!

Learn how to reach mobile users with AdWords

Discover how AdWords can help you reach customers on mobile devices in the moments that matter. Take the Assessment to earn an Achievement. Click the certification link to take the AdWords Mobile exam.

• J1.

• These are all key to good mobile site design except?

   

  1.   Easy user customization
  2.   Easy navigation
  3.   Easy search
  4.   Easy conversion

• H2.

• Call-only ads are like ad call extensions in that they let you start a call with a touch. How are they different from ad call extensions?

   

  1.   Call-only ads don’t include a link to a mobile site.
  2.   Call-only ads run for shorter durations than ad call extensions.
  3.   Call-only ads don’t appear on mobile devices.
  4.   Call-only ads cost more, but reach farther.

   

• C3.

• Which campaign type lets you automatically advertise your app across many channels without needing to understand details about each?

   

  1.   Universal app campaigns
  2.   App promotion campaigns
  3.   Display Network campaigns
  4.   Search campaigns

   

• A4.

• How do advertisers get their usage data into Google when they use third-party tracking companies?

   

  1.   The tracking companies deliver their usage data to Google with server-to-server pings.
  2.   Advertisers download the data manually from within AdWords.
  3.   With the TPT plug-in and AdWords.
  4.   They don’t, AdWords doesn’t work with third-party tracking companies.

   

• E5.

• What is a simple way to target ads to mobile users when they’re near your physical store locations?

   

  1.   Target a radius around your Google My Business location(s).
  2.   Target users you know have called your AdWords call-only ad.
  3.   Target a radius around your city.
  4.   Target specific users you know live near your store.

   

• L6.

• To more fully capture mobile’s contribution to a sale, advertisers need to consider what?

  1.   More than just the last click
  2.   Just the last click
  3.   The first and last click
  4.   Customer intent

• D7.

• How does AdWords data-driven attribution give credit for conversions?

   

  1.   It uses your unique account data and machine learning technology to distribute credit between ad clicks according to which touchpoints were most critical to the conversion.
  2.   It uses the linear model to credit conversions equally across all clicks on the path.
  3.   It gives more credit to clicks that happened closer to the conversion.
  4.   It gives 40 percent credit to the first click and spreads the remaining 60 percent across all other clicks in the conversion path.

   

• G8.

• AdWords Smart Bidding uses machine learning and your account data to help you do what?

   

  1.   Make informed bidding decisions and value mobile accurately.
  2.   Prevent your total spend from surpassing the hard limit you set.
  3.   Limit your bids to the times of day when competition for ad space is lowest.
  4.   Let you adjust your bids manually, so you’re visible when customers are looking for you.

   

• F9.

• Why do advertisers care about driving calls to their business?

   

  1.   Conversion rates are often much higher from calls.
  2.   Younger demographics prefer to order by phone call.
  3.   They’re faster.
  4.   Mobile call ads are easier to win in auctions.

• B10.

• How do Search App Install and Continue ads entice people to install your app?

   

  1.   They invite mobile users to your app to obtain a specific benefit and invite them to install your app on the way.
  2.   They promote your ad’s original selling point.
  3.   They appear for people who’ve uninstalled your app and invite them to reinstall.
  4.   They appear when people search for your company by name and offer incentives for installing your app.

   

• B11.

• How can deep linking help customers re-engage with your app from a mobile ad?

   

  1.   By bringing users to a specific section within your app where they can find what they’re looking for
  2.   By offering links to deeper discounts to entice visitors
  3.   By inviting users to reinstall your app after they’ve uninstalled it
  4.   By offering store credit for users who click the ad

   

• I12.

• Which is not a good app design practice?

   

  1.   Don’t automatically show the search field, make it optional.
  2.   Show the value of your app up-front.
  3.   Allow users to go back easily in one step.
  4.   Create frictionless transitions when going between app and mobile web.

   

• K13.

• Why should you build a mobile site or app instead of just resizing your desktop site for a smaller screen?

   

  1.   Desktop sites typically don’t load quickly on mobile devices.
  2.   Mobile users don’t need all the features a website can offer.
  3.   Mobile browsers aren’t powerful enough to load most desktop sites.
  4.   It’s a cheap way to provide a narrower set of options to mobile customers.